(617) 555-0104 ◇ Boston, MA
solenne.dupuis@example.com ◇ linkedin.com/in/solenne-dupuis ◇ solennedupuis.com
Visual merchandiser with 5 years in fashion retail, currently responsible for windows, floor sets, and displays at a flagship apparel store with $28M in annual sales. Delivers about 10 floor sets and 12 window changes a year, and display changes led by the role lifted sales of featured items an average of 19%. Scores 96% on brand visual audits and turns head office guidelines into displays that work in a real store.
Coursework in Visual Merchandising, Colour Theory, Retail Store Planning, and Fashion Marketing.
Planograms, fixture planning, customer flow, and space productivity measures.
- Deliver about 10 floor sets and 12 window changes a year for a flagship store with $28M in annual sales.
- Display changes lifted sales of featured items an average of 19% in the 4 weeks after each floor set.
- Score 96% on quarterly brand visual audits, the highest of 14 stores in the region for 2 years.
- Set displays for 4 departments in a 3-floor department store with about 1,500 shoppers a day.
- Styled about 40 mannequins a month across womenswear and accessories to head office directives.
- Moved top sellers to 6 front-of-department tables, lifting accessories sales 11% in 1 quarter.
- Sold at about 110% of personal target while studying, and helped set the window 2 times a month.
- Designed 8 seasonal windows for the boutique, 2 of which were featured by a local style blog.
- Reorganised a stockroom of about 2,000 items by size and colour, cutting time to find items for customers by half.
Holiday Window Campaign. Designed and built 4 holiday windows around a winter city theme with recycled props and a $6,000 budget, coordinating lighting with facilities and 3 overnight install shifts, which drew about 30% more foot traffic in December and was chosen as the example for 14 regional stores.
Featured Item Display Testing. Tested 3 display formats for new arrivals over 6 floor sets, tracking sales by zone in Excel, and found that full outfit stories near the entry beat single-item tables, which lifted featured item sales an average of 19% after each floor set.
Floor Set Playbook. Wrote a 12-page floor set playbook with photo examples, fixture maps, and a night-before checklist, used by 20 store staff, which cut floor set time from 14 hours to 9 and ended missed signage on launch days.
- Volunteer display designer for a charity thrift shop, refreshing its window every month since 2022.
- Member of a retail design network in Boston, attending about 6 store tours and talks a year.
- Post styled display photography on a portfolio account with about 4,000 followers.
- Lead a floor set team of 8 associates overnight, assigning zones and checking every display before open.
- Trained 12 sales associates on mannequin styling and folding standards since 2023.
- Serve as regional visual contact for 3 smaller stores, reviewing their floor set photos each season.

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