(612) 555-0197 ◇ Minneapolis, MN
signe.mortensen@example.com ◇ linkedin.com/in/signe-mortensen ◇ signemortensen.com
UX researcher with 5 years of mixed-methods research, currently embedded with 3 product teams at a personal finance app used by 4 million people. Runs about 20 studies a year, and research findings led to an onboarding redesign that lifted account activation from 41% to 58% and a budgeting feature change that cut 30-day churn 12%. Pairs interviews and usability tests with product data so teams know both what users do and why.
Coursework in Research Methods, Cognitive Psychology, Survey Design, and Statistics. Thesis on trust cues in financial apps.
Minor in Statistics. Research assistant in a decision-making lab for 2 years.
- Run about 20 studies a year for 3 product teams at a personal finance app used by 4 million people.
- Led onboarding research that shaped a redesign lifting account activation from 41% to 58%.
- Found the causes of early churn in a 6-week diary study, leading to changes that cut 30-day churn 12%.
- Ran 35 usability tests and 60 interviews for a patient portal used by about 900,000 patients.
- Research on appointment booking led to changes that cut booking abandonment from 34% to 19%.
- Built a benchmark usability survey run every 6 months, used to track 5 core tasks over 2 years.
- Ran 12 remote usability sessions on a prescription refill flow and presented 8 findings to the team.
- Recruited 40 participants from a patient panel and managed consent forms and incentives.
- Coded 25 interview transcripts in Dovetail to build an early research repository for the team.
Onboarding Research and Redesign. Combined funnel data from Amplitude with 18 interviews and 24 usability sessions to find that account linking and unclear value were the main drop-off points, then worked with design on 3 test rounds, which shaped a redesign lifting activation from 41% to 58%.
Early Churn Diary Study. Ran a 6-week diary study with 30 new users and a follow-up survey of 1,500, finding that budgets felt too strict in the first month, which led to a flexible budget feature and cut 30-day churn 12%.
Research Repository Rollout. Set up a Dovetail repository with tagging standards and moved 3 years of past studies into it, then trained 25 product managers and designers to search it, which cut repeat research requests by about a third.
- Co-organiser of a local UX research meetup with about 600 members and monthly talks.
- Volunteer researcher for a nonprofit housing site, running 10 usability sessions with residents.
- Speaker on diary studies at 1 national user research conference in 2025.
- Lead research planning with 3 product teams each quarter, setting about 5 priority studies each.
- Coached 12 designers and product managers to run their own lightweight usability tests.
- Mentor 1 research intern each summer on study planning, moderation, and analysis.

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