(313) 555-0141 ◇ Detroit, MI
fergus.doyle@example.com ◇ linkedin.com/in/fergus-doyle ◇ fergusdoyle.com
Technical sales engineer with 10 years in industrial automation, including 4 years as a controls engineer before moving into sales, currently selling motion control and machine vision systems to automotive and packaging manufacturers. Carries a $7.5M annual quota and has finished at 112% on average over 4 years, grew territory revenue from $4.8M to $8.1M, and wins 46% of qualified opportunities. Sells by solving the line problem first and the product second.
Coursework in Control Systems, Power Electronics, Embedded Systems, and Industrial Automation.
Also completed a solution selling programme with 40 hours of sales methodology training in 2021.
- Carry a $7.5M annual quota for motion and vision systems and have finished at 112% on average over 4 years.
- Grew territory revenue from $4.8M to $8.1M by winning 3 multi-plant standardisation deals with automotive suppliers.
- Win 46% of qualified opportunities by running on-site proof of concept tests on 20 customer lines a year.
- Supported 6 sales engineers on about 70 opportunities a year, sizing servo systems and writing technical proposals.
- Ran 25 machine vision proof of concept tests with a 72% conversion rate into orders.
- Trained 180 customer technicians in 14 classes on motion system setup and troubleshooting.
- Programmed PLCs and servo systems for 8 new assembly lines at an automotive parts plant with 1,200 workers.
- Raised line uptime from 86% to 94% on 3 lines by rebuilding fault handling and adding predictive alarms.
- Added vision inspection to 4 stations that cut customer defect returns by 60% in 1 year.
Multi-Plant Motion Standardisation Deal. Led a 9-month sale to an automotive supplier to standardise motion control across 5 plants, running a proof of concept on 2 lines and a total cost of ownership case showing $2.3M in savings over 5 years, which closed as a $2.9M order and a 3-year supply agreement.
Machine Vision Proof of Concept Kit. Built a portable vision test kit with 2 cameras, lighting, and preset inspection programmes, cutting proof of concept setup from 3 days to 4 hours, which let the team run 20 tests a year and win 46% of qualified opportunities.
Packaging OEM Partnership. Signed 2 packaging machine builders as OEM partners, training their engineers and designing a standard motion package for their machines, which added about $1.1M a year in recurring revenue to the territory.
- Member of a regional automation society section, presenting 2 technical talks a year to members.
- Volunteer mentor for a high school robotics team of 25 students, 4 hours a week in season.
- Judge at a state engineering fair, reviewing about 30 student projects in electrical engineering each year.
- Lead the regional sales team on 3 key automotive accounts, coordinating 2 engineers and 1 distributor.
- Mentor 2 application engineers moving into sales, 1 of whom now carries a territory of their own.
- Built the onboarding plan for new technical sales hires used across 4 regional offices.

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