Resume Example

SEO Manager Resume Examples

Use these ATS-friendly resume examples and templates to showcase your organic traffic growth, revenue impact, and technical wins as an SEO Manager.
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Contents
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uSE tHIS Resume

A strong SEO manager resume should show organic growth in numbers a business cares about. Highlight organic traffic and revenue growth with the time period, rankings for terms that convert, leads or applications from organic, migrations delivered without traffic loss, crawl and index improvements, and the size of the site, team, and budget you manage. Name your certifications and tools, because analytics, crawl, and rank tracking platforms are filtered on. State your specialism plainly, since an in-house manager, a fresher with a personal site and an internship, an agency specialist, a technical SEO manager working with engineering, a project manager running delivery, and a product manager shipping SEO features are hired on different evidence. Use the examples below to see how to turn search work into clear, results-focused resume achievements.

SEO Manager Resume Example

Meet Oluwatobi Bankole, a fictional in-house SEO manager owning organic search for a retailer with 60,000 product pages. This example shows the core management role measured on organic revenue, non-brand traffic growth, and index coverage.

Oluwatobi Bankole

(470) 555-0152 ◇ Atlanta, GA

oluwatobi.bankole@example.com ◇ linkedin.com/in/oluwatobi-bankole ◇ oluwatobibankole.com

Objective

SEO manager with 8 years in search, currently owning organic growth for a home goods retailer with 60,000 product pages and $48M in annual organic revenue. Grew non-brand organic traffic 74% in 3 years, lifted organic revenue from $27M to $48M, and built the content and technical roadmap that a team of 4 and 2 agencies execute against. Measures SEO in revenue and rankings for the terms that convert, and reports it the same way finance does.

Education
B.B.A. in Marketing, Chattahoochee Crown University 2014 – 2018

Coursework in Digital Marketing, Marketing Analytics, Consumer Behaviour, and Web Development.

Google Analytics 4 and Google Ads Search Certifications, Google 2024

Also completed an advanced technical SEO course and a product management fundamentals certificate in 2023.

Skills
SEO Strategy
Organic growth planning, keyword and category research, content strategy, site architecture, internal linking, competitive analysis, forecasting and revenue attribution
Technical SEO
Crawl and index management, page speed and Core Web Vitals, structured data, faceted navigation control, log file analysis, migration planning
Management
Team leadership, agency management, roadmap prioritisation with engineering and merchandising, executive reporting, budget ownership, experimentation
Tools & Platforms
Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Botify, Looker Studio, Jira
Experience
SEO Manager 01/2023 – Present
Chattahoochee Crown Home Goods Atlanta, GA
  • Own organic search for a retailer with 60,000 product pages, leading a team of 4 and 2 agencies against a $48M organic revenue target.
  • Grew non-brand organic traffic 74% and organic revenue from $27M to $48M in 3 years through category page rebuilds and a buying guide programme.
  • Cut crawl waste 62% by controlling 1.4M faceted URLs, which brought 9,000 previously unindexed product pages into the index.
Senior SEO Specialist 06/2020 – 12/2022
Peachtree Line Digital Agency Atlanta, GA
  • Led SEO for 6 retail and travel clients with combined organic traffic of 4M sessions a month.
  • Delivered an average 41% year-over-year organic traffic growth across the 6 accounts, with all 6 renewing.
  • Planned and executed 3 site migrations with organic traffic recovered to baseline within 6 weeks on each.
SEO Specialist 07/2018 – 05/2020
Peachtree Line Digital Agency Atlanta, GA
  • Ran keyword research, on-page optimisation, and monthly reporting for 8 small business clients.
  • Grew a regional law firm client from 2,000 to 11,000 organic sessions a month in 18 months through a practice area content plan.
  • Built the agency technical audit template of 120 checks, still used on every new account.
Projects

Category Page Rebuild. Rebuilt 340 category pages with a new template that added editorial copy, filtered subcategory links, and product schema, prioritised by search demand and margin, which lifted category page organic revenue 88% in 12 months and moved 210 head terms into the top 3 positions.

Buying Guide Programme. Launched 180 buying guides mapped to high-intent informational queries, each linking to the relevant category and 6 products, which now bring 900,000 organic sessions a year and assist $6.2M in revenue on a 30-day attribution window.

Faceted Navigation Control. Analysed 6 months of log files to find that 71% of crawl budget was spent on 1.4M faceted URLs, applied a canonical and noindex rule set with engineering, and cut crawl waste 62%, which brought 9,000 product pages into the index within 8 weeks.

Extra-Curricular Activities
  • Speak at search marketing conferences about twice a year on e-commerce SEO.
  • Co-organise a city SEO meetup of about 250 members that meets every 2 months.
  • Volunteer SEO advisor to a nonprofit job training organisation with a 400-page site.
Leadership
  • Lead a team of 4 SEO specialists and content strategists, with 2 promoted in 3 years.
  • Manage 2 agencies with a combined $600,000 annual budget against quarterly deliverables.
  • Present organic performance and roadmap to the executive team monthly.
Use this resume

Fresher SEO Resume Example

Meet Sneha Kulkarni, a marketing graduate with an SEO internship, 2 freelance projects, and a personal site grown to 14,000 organic sessions a month. This example shows how to write a first SEO resume on results that can be shown in a search console.

Sneha Kulkarni

(551) 555-0127 ◇ Jersey City, NJ

sneha.kulkarni@example.com ◇ linkedin.com/in/sneha-kulkarni ◇ snehakulkarni.com

Objective

Marketing graduate seeking a first SEO role, with a 6-month SEO internship, 2 freelance small business projects, and a personal site grown to 14,000 organic sessions a month from 0. Completed 3 SEO certifications, wrote 60 optimised articles that ranked on page 1 for 45 target keywords, and ran a technical audit that fixed 320 errors on a client site. No permanent SEO title yet, so the results listed are the ones that can be shown in a search console.

Education
B.S. in Marketing, Hudson Waterfront Crown University 2022 – 2026

GPA 3.7; coursework in Digital Marketing, Marketing Analytics, Content Strategy, and Web Design.

SEO Certifications: Google Analytics 4, Semrush SEO Toolkit, HubSpot SEO, Google, Semrush, HubSpot Academy 2025 – 2026

Also completed a 20-hour technical SEO course covering crawling, indexing, and site speed in 2026.

Skills
SEO Foundations
Keyword research, search intent mapping, on-page optimisation, content briefs and writing, internal linking, meta and title optimisation
Technical Basics
Site crawling and audits, indexing issues, redirects, page speed basics, structured data, XML sitemaps, HTML and CSS basics
Analysis and Reporting
Search console analysis, rank tracking, traffic reporting, competitor gap analysis, spreadsheet modelling, monthly client reports
Tools & Platforms
Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, WordPress, Looker Studio, Canva
Experience
SEO Intern 01/2026 – 06/2026
Hudson Waterfront Crown Marketing Jersey City, NJ
  • Supported SEO for 5 agency clients, writing 40 content briefs and optimising 120 existing pages across 6 months.
  • Ran a technical audit for a 2,000-page e-commerce client that found and fixed 320 errors, including 90 broken internal links and 45 duplicate titles.
  • Grew a dental clinic client from 800 to 2,600 organic sessions a month in 5 months through 12 service pages and local listing optimisation.
Freelance SEO Consultant 06/2025 – 12/2025
Self-Employed Jersey City, NJ
  • Delivered SEO for 2 small businesses, a bakery and a tutoring service, on fixed-fee projects of 3 months each.
  • Took the tutoring service from 0 to 1,900 organic sessions a month with 25 articles targeting 40 long-tail keywords.
  • Raised the bakery to the top 3 local pack position for 8 of 10 target searches through listing and review work.
Founder and Writer, Personal Recipe Site 09/2024 – Present
Self-Published Jersey City, NJ
  • Grew a recipe site from 0 to 14,000 organic sessions a month in 20 months with 60 articles.
  • Ranked on page 1 for 45 target keywords and in the top 3 for 18, tracked weekly across 2 years.
  • Raised average page speed score from 54 to 91 by compressing images and removing 3 plugins.
Projects

Recipe Site Growth. Built a recipe site as a live SEO laboratory, researching 200 keywords, publishing 60 articles with recipe schema, and testing 4 title formats, which reached 14,000 organic sessions a month and now earns about $400 a month in advertising revenue.

E-Commerce Technical Audit. Crawled a 2,000-page client site during the internship, categorised 320 errors by impact, and worked through them with the client developer over 6 weeks, after which indexed pages rose from 1,400 to 1,900 and organic sessions rose 22% the following quarter.

Tutoring Service Content Plan. Mapped 40 long-tail keywords by subject and grade level for a freelance client, wrote 25 articles across 3 months, and built a subject hub structure, which took the site from 0 to 1,900 organic sessions a month and produced 30 inquiries in the first quarter.

Extra-Curricular Activities
  • Vice president of the university marketing society with about 90 members, running 6 speaker events a year.
  • Member of a city SEO meetup of about 300, attending monthly sessions.
  • Volunteer content writer for an animal shelter, about 2 articles a month.
Leadership
  • Led a 4-person student team that ran a semester-long SEO campaign for a local bookshop as a course project, placing 1st of 10 teams.
  • Vice president of a 90-member marketing society, growing attendance at events from about 20 to 50.
  • Trained 2 fellow interns on the crawl tool and audit template during the internship.
Use this resume

SEO Specialist Resume Example

Meet Declan Fahey, an agency SEO specialist running organic search for 7 B2B clients. This example shows specialist evidence: portfolio growth rate, organic leads for the largest client, and a migration with 0 traffic loss.

Declan Fahey

(971) 555-0186 ◇ Portland, OR

declan.fahey@example.com ◇ linkedin.com/in/declan-fahey ◇ declanfahey.com

Objective

SEO specialist with 5 years at digital agencies, running organic search for 7 B2B software and professional services clients with combined organic traffic of 1.1M sessions a month. Delivered an average 52% year-over-year organic growth across the portfolio, produced 4,200 qualified leads from organic last year for the largest client, and holds a 100% client retention rate across 3 years. Does the keyword research, the content briefs, and the technical fixes, and ties each to a lead number.

Education
B.A. in Communications, Willamette Crown University 2017 – 2021

Coursework in Digital Media, Writing for the Web, Marketing Research, and Statistics.

Google Analytics 4 Certification and Semrush SEO Toolkit Certification, Google and Semrush 2023

Also completed a B2B content marketing certificate and a conversion rate optimisation course in 2024.

Skills
SEO Execution
Keyword research and clustering, search intent mapping, content briefs, on-page optimisation, internal linking, content refresh programmes, link acquisition through digital PR
Technical SEO
Site audits, crawl and index diagnosis, redirect mapping, structured data, page speed recommendations, migration support, log file basics
Client and Analysis
Monthly reporting and lead attribution, client presentations, forecasting, competitor gap analysis, conversion tracking, working with client developers and writers
Tools & Platforms
Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Clearscope, HubSpot, Looker Studio
Experience
SEO Specialist 03/2023 – Present
Willamette Crown Digital Portland, OR
  • Run organic search for 7 B2B software and professional services clients with combined organic traffic of 1.1M sessions a month.
  • Delivered an average 52% year-over-year organic traffic growth across the portfolio and 100% client retention across 3 years.
  • Produced 4,200 qualified organic leads last year for a $40M software client, up from 1,700, through a comparison and use case content programme.
SEO Associate 06/2021 – 02/2023
Columbia Gorge Line Marketing Portland, OR
  • Supported SEO for 10 clients, producing about 30 content briefs a month and monthly reports for each account.
  • Ran a content refresh programme across 400 pages for a legal client that lifted organic traffic 38% in 6 months.
  • Built a redirect map of 6,000 URLs for a client migration with 0 traffic loss at 30 days after launch.
Digital Marketing Intern 01/2021 – 05/2021
Columbia Gorge Line Marketing Portland, OR
  • Ran keyword research for 6 client projects, delivering clustered lists of about 500 keywords each.
  • Wrote 30 optimised blog articles, 22 of which ranked on page 1 within 6 months.
  • Received a full-time offer at the end of the 5-month internship.
Projects

Comparison and Use Case Programme. Mapped 180 comparison and use case queries for a software client, wrote briefs for 60 pages with a template built around buyer questions, and tracked leads by page, which grew organic leads from 1,700 to 4,200 a year with 12 pages producing half of them.

Content Refresh Programme. Scored 400 existing pages for a legal client by traffic decay and ranking position, refreshed the 120 with the most recoverable demand, and consolidated 60 overlapping pages, which lifted organic traffic 38% in 6 months without publishing new content.

Migration Redirect Map. Built a redirect map for 6,000 URLs across a platform migration, matching by URL pattern for 5,200 and by hand for 800, then validated all 6,000 after launch, which produced 0 organic traffic loss at 30 days against a client expectation of a 15% dip.

Extra-Curricular Activities
  • Member of a city SEO and content meetup of about 200, presenting about once a year.
  • Volunteer SEO support for a community theatre, about 4 hours a month.
  • Write a monthly SEO newsletter with about 1,200 subscribers.
Leadership
  • Lead the SEO workstream on 7 accounts, directing 3 writers and 1 associate.
  • Trained 4 associates and interns on keyword clustering and the brief template.
  • Present quarterly organic results to client marketing leads on all 7 accounts.
Use this resume

Technical SEO Manager Resume Example

Meet Yusuf Karimov, a technical SEO manager owning a travel marketplace with 12M indexable pages. This example shows the technical specialism: a 12M-page migration, crawl-to-index time, and Core Web Vitals across templates.

Yusuf Karimov

(669) 555-0143 ◇ San Jose, CA

yusuf.karimov@example.com ◇ linkedin.com/in/yusuf-karimov ◇ yusufkarimov.com

Objective

Technical SEO manager with 9 years in search, owning the technical health of a travel marketplace with 12M indexable pages and 90M organic sessions a month. Led a platform migration of 12M pages with organic traffic up 4% at 60 days, cut median crawl-to-index time from 11 days to 2, and passed Core Web Vitals on 96% of page templates. Works between search engines and engineering, and speaks both languages well enough to get a fix shipped.

Education
B.S. in Computer Science, Santa Clara Valley Crown University 2013 – 2017

Coursework in Web Systems, Databases, Algorithms, and Information Retrieval.

Google Cloud Associate Cloud Engineer Certification, Google Cloud 2022

Also completed an advanced technical SEO certification and a JavaScript SEO course in 2021.

Skills
Technical SEO
Crawl budget and index management, site architecture at scale, JavaScript rendering, structured data, internationalisation and hreflang, canonicalisation, pagination and faceting
Performance and Infrastructure
Core Web Vitals, server-side rendering, edge caching, log file analysis at scale, sitemap systems, migration planning and execution, monitoring and alerting
Engineering Partnership
Technical specifications, SEO requirements in the development lifecycle, QA and release checks, data pipelines for SEO metrics, experimentation, roadmap prioritisation
Tools & Platforms
Google Search Console API, BigQuery, Botify, Screaming Frog, Lumar, SQL and Python, Chrome DevTools, Jira
Experience
Technical SEO Manager 04/2021 – Present
Santa Clara Valley Crown Travel San Jose, CA
  • Own technical SEO for a marketplace with 12M indexable pages in 14 languages and 90M organic sessions a month, leading 3 technical SEO analysts.
  • Led a platform migration of 12M pages to a new rendering stack with organic traffic up 4% at 60 days against a modelled risk of a 20% loss.
  • Cut median crawl-to-index time for new listing pages from 11 days to 2 through sitemap prioritisation and internal linking from high-crawl hubs.
Senior Technical SEO Analyst 08/2018 – 03/2021
Guadalupe Line Classifieds San Jose, CA
  • Ran technical SEO for a classifieds site with 30M URLs, cutting indexed low-value pages from 9M to 2M and raising organic traffic 27% in the process.
  • Moved a JavaScript-rendered listing template to server-side rendering, which raised indexed listings 3.4 times and organic listing traffic 61%.
  • Built a BigQuery pipeline over 2B log lines a month that identified crawl waste patterns used to prioritise 15 engineering fixes.
SEO Analyst 07/2017 – 07/2018
Guadalupe Line Classifieds San Jose, CA
  • Ran weekly crawls across 2M sampled URLs and triaged about 40 technical issues a month to engineering.
  • Implemented structured data across 6 templates that earned rich results on 400,000 pages.
  • Built the SEO release checklist of 35 checks that engineering ran on every deployment.
Projects

12M-Page Platform Migration. Planned a migration to a new rendering stack across 12M pages and 14 languages with a template-by-template rollout, parity testing on 5,000 URLs per template, hreflang validation, and a 90-day monitoring dashboard, which delivered organic traffic up 4% at 60 days with 0 rollback events.

Crawl-to-Index Acceleration. Analysed crawl logs to find that new listings waited a median of 11 days for discovery, built a priority sitemap refreshed hourly for pages under 7 days old, and added a new listings module to 200 high-crawl hub pages, which cut median crawl-to-index time to 2 days and raised first-week listing traffic 45%.

Core Web Vitals Programme. Ran a template-level performance programme with engineering across 40 templates, prioritising by traffic and failing metric, which took the share of templates passing Core Web Vitals from 31% to 96% in 14 months through image policy, script deferral, and edge caching changes.

Extra-Curricular Activities
  • Speak at technical SEO conferences about 3 times a year on large-site crawl management.
  • Maintain an open source log file analysis tool with about 800 stars and 20 contributors.
  • Mentor 3 SEO analysts a year moving into technical roles through an industry programme.
Leadership
  • Lead a technical SEO team of 3 analysts and represent SEO in a platform engineering group of 40.
  • Own SEO requirements in the development lifecycle, reviewing about 25 engineering specifications a quarter.
  • Trained 60 engineers on SEO release checks and rendering requirements across 2 employers.
Use this resume

SEO Project Manager Resume Example

Meet Camila Villarreal, an agency SEO project manager running delivery for 14 accounts and a team of 9. This example shows how a delivery role is measured, on on-time delivery, migrations launched on date, and client satisfaction.

Camila Villarreal

(786) 555-0161 ◇ Miami, FL

camila.villarreal@example.com ◇ linkedin.com/in/camila-villarreal ◇ camilavillarreal.com

Objective

SEO project manager with 7 years at search agencies, running delivery for 14 client accounts and a team of 9 specialists, writers, and developers against $2.4M in annual SEO retainers. Raised on-time delivery from 71% to 96% of monthly deliverables, cut average project setup from 6 weeks to 3, and holds a 4.7 of 5 client satisfaction score across 2 years. Keeps the SEO work moving through the client, the agency, and the client developers, and knows enough SEO to spot when a deliverable is wrong.

Education
B.B.A. in Marketing, Biscayne Crown University 2015 – 2019

Coursework in Digital Marketing, Project Management, Marketing Analytics, and Business Communication.

Project Management Professional, Project Management Institute 2023

Also holds Google Analytics 4 and Semrush SEO Toolkit certifications and a Certified ScrumMaster credential from 2021.

Skills
SEO Project Management
Scoping and statements of work, delivery planning, resource allocation across specialists and writers, client developer coordination, migration project management, risk tracking
SEO Knowledge
Technical audit review, content programme planning, keyword strategy review, reporting and attribution, quality checks on deliverables, migration checklists
Client and Team
Client communication and expectation setting, status reporting, retainer profitability, capacity planning, process design, onboarding new accounts
Tools & Platforms
Asana, Jira, Semrush, Google Search Console, Google Analytics 4, Looker Studio, Harvest, Slack
Experience
SEO Project Manager 02/2022 – Present
Biscayne Crown Search Agency Miami, FL
  • Run delivery for 14 SEO retainer accounts worth $2.4M a year, coordinating 9 specialists, writers, and developers across about 180 deliverables a month.
  • Raised on-time delivery from 71% to 96% of monthly deliverables in 18 months through a standard delivery calendar and a weekly capacity review.
  • Managed 6 client site migrations as project lead, with all 6 launched on the planned date and organic traffic within 5% of baseline at 30 days.
SEO Account Coordinator 05/2019 – 01/2022
Brickell Line Digital Miami, FL
  • Coordinated deliverables and client communication for 8 SEO accounts with about 90 deliverables a month.
  • Cut average new account setup from 6 weeks to 3 by building a 40-step onboarding checklist with access, tracking, and baseline reporting.
  • Raised retainer profitability 9 points by tracking hours against scope and renegotiating 3 under-scoped accounts.
SEO Intern 06/2018 – 12/2018
Brickell Line Digital Miami, FL
  • Ran keyword research and monthly rank reports for 6 client accounts.
  • Wrote 25 optimised pages, 18 of which ranked on page 1 within 6 months.
  • Built the client reporting template adopted across 20 accounts.
Projects

Delivery Calendar and Capacity Review. Built a standard monthly delivery calendar for all 14 accounts with fixed dates for audits, briefs, content, and reports, and a weekly 30-minute capacity review across 9 team members, which raised on-time delivery from 71% to 96% and cut overtime hours 40%.

Migration Project Framework. Wrote a 90-item migration project plan covering redirect mapping, staging crawls, launch day checks, and 30-day monitoring, run as project lead on 6 client migrations, all launched on the planned date with organic traffic within 5% of baseline at 30 days.

Account Onboarding Checklist. Built a 40-step onboarding checklist covering access, analytics and tracking validation, baseline reporting, and kickoff, which cut new account setup from 6 weeks to 3 and removed the tracking gaps that had affected 4 of the previous 10 accounts.

Extra-Curricular Activities
  • Member of a city project management chapter with about 400 members, attending 6 events a year.
  • Volunteer project manager for a nonprofit website rebuild serving about 5,000 visitors a month.
  • Speak at a university digital marketing class twice a year on agency delivery.
Leadership
  • Lead delivery for a team of 9 across 14 accounts and run the weekly capacity review.
  • Onboarded 5 new team members with a 30-day ramp plan across 3 years.
  • Own client relationships on 14 accounts and lead quarterly business reviews for each.
Use this resume

SEO Product Manager Resume Example

Meet Jonah Lieberman, a senior product manager owning organic growth for a jobs marketplace with 35M organic sessions a month. This example shows SEO as a product discipline: features shipped, a programmatic page system, and an experimentation programme.

Jonah Lieberman

(646) 555-0198 ◇ New York, NY

jonah.lieberman@example.com ◇ linkedin.com/in/jonah-lieberman ◇ jonahlieberman.com

Objective

SEO product manager with 8 years across SEO and product, owning the organic growth product area for a jobs marketplace with 35M organic sessions a month. Shipped 22 SEO product features in 3 years that added 14M organic sessions a month, built a programmatic page system covering 2.1M location and role combinations, and runs an experimentation programme of about 30 SEO tests a year. Treats organic search as a product surface with users, a roadmap, and measured outcomes.

Education
B.S. in Information Science, Gowanus Crown University 2014 – 2018

Coursework in Human-Computer Interaction, Information Retrieval, Data Analysis, and Web Development.

Product Management Certificate, Product School 2021

Also holds Google Analytics 4 certification and completed an experimentation and statistics course in 2023.

Skills
SEO Product Management
Organic growth roadmaps, programmatic page systems, feature specification, opportunity sizing and forecasting, SEO experimentation, prioritisation against engineering capacity
SEO Expertise
Site architecture at scale, internal linking systems, index management, structured data, content quality frameworks, search demand analysis, competitive tracking
Product Practice
Product requirements documents, user research with job seekers, analytics instrumentation, A/B and split testing, stakeholder alignment, launch and iteration cycles
Tools & Platforms
Google Search Console, BigQuery and SQL, Amplitude, Semrush, Botify, Figma, Jira, Looker
Experience
Senior Product Manager, SEO and Organic Growth 03/2023 – Present
Gowanus Crown Jobs Marketplace New York, NY
  • Own the organic growth product area for a jobs marketplace with 35M organic sessions a month, working with a squad of 8 engineers and 2 analysts.
  • Shipped 22 SEO product features in 3 years that added 14M organic sessions a month and 2.3M monthly job applications from organic.
  • Run an experimentation programme of about 30 SEO split tests a year, with 60% of tests producing a measurable lift and the rest rolled back.
Product Manager, SEO 01/2021 – 02/2023
Gowanus Crown Jobs Marketplace New York, NY
  • Built a programmatic page system covering 2.1M location and role combinations with quality thresholds that kept 1.6M in the index and 500,000 out.
  • Redesigned the internal linking system across 40M pages, raising pages receiving crawl within 7 days from 42% to 81%.
  • Launched salary pages that reached 6M organic sessions a month in 14 months from a specification built on 200 job seeker interviews.
SEO Manager 07/2018 – 12/2020
East River Line Media New York, NY
  • Grew organic traffic for a digital publisher from 8M to 19M sessions a month in 30 months.
  • Built an evergreen content programme of 900 articles that produced 45% of organic traffic within 2 years.
  • Led a migration to a new content platform across 300,000 articles with organic traffic up 6% at 60 days.
Projects

Programmatic Location and Role Pages. Specified a page system generating 2.1M location and role combination pages from live job data with quality thresholds on job count, freshness, and salary data, which indexed 1.6M pages, held out 500,000 thin ones, and grew to 9M organic sessions a month in 18 months.

SEO Experimentation Programme. Built a split testing framework that assigns page groups to control and variant with a statistical model over search console data, ran about 30 tests a year on titles, content modules, and linking, and shipped the 60% that won, including a title format change worth 1.8M sessions a month.

Salary Pages. Ran 200 job seeker interviews and query analysis on 40,000 salary searches, specified salary pages with distribution charts, comparison modules, and links into live jobs, and launched across 30,000 role and location pairs, reaching 6M organic sessions a month and a 12% application rate.

Extra-Curricular Activities
  • Speak at product and search conferences about twice a year on SEO as a product discipline.
  • Mentor 3 product managers a year moving into growth roles through an industry programme.
  • Volunteer product advisor to a nonprofit job board serving about 20,000 job seekers a month.
Leadership
  • Lead a squad of 8 engineers, 2 analysts, and a designer as product owner for organic growth.
  • Own the organic growth roadmap and present quarterly results to the executive team.
  • Mentored 2 associate product managers, 1 now owning a product area independently.
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