(737) 555-0157 ◇ Austin, TX
nolan.kessler@example.com ◇ linkedin.com/in/nolan-kessler ◇ nolankessler.com
Sales engineer with 7 years selling industrial automation systems, currently supporting a territory of 60 manufacturing accounts for an automation equipment company with $180M in revenue. Supported $14M in closed business last year against a $10M quota, holds a 68% technical win rate on competitive evaluations, and designed 40 system proposals in the last year with 0 scope disputes after signature. Sells by proving the system will do what the customer needs, on the customer floor, before the order is placed.
Coursework in Control Systems, Manufacturing Processes, Robotics, and Engineering Economics.
Also holds vendor certifications on 2 PLC platforms and completed a consultative selling programme in 2021.
- Support a territory of 60 manufacturing accounts with 3 account executives, contributing to $14M in closed business last year against a $10M quota.
- Hold a 68% technical win rate across 40 competitive evaluations in 3 years, against a company average of 51%.
- Designed 40 system proposals in the last year, from cell layouts to bills of materials, with 0 scope disputes after signature.
- Sized and specified about 120 automation solutions a year for distributor customers, with a 92% first-quote accuracy rate.
- Ran about 30 customer demonstrations and proof of concept tests a year in a lab cell, with 60% converting to orders.
- Built a proposal configurator that cut quote turnaround from 5 days to 1 for standard cells.
- Programmed 6 demonstration cells used in customer visits during a 12-week internship.
- Built a return on investment calculator for robotic palletising used in 20 proposals that summer.
- Received a full-time offer at the end of the 12-week internship based on the calculator.
Packaging Line Automation Win. Led the technical sale of a $3.2M packaging line automation project against 2 competitors, running a 3-week proof of concept on the customer product at the lab, modelling a 2.1-year payback, and writing a 60-page specification, which won the order and was delivered to the specification with 0 change orders.
Proposal Configurator. Built a configurator at a previous employer that assembles standard cell proposals from 40 modules with pricing, drawings, and a bill of materials, which cut quote turnaround from 5 days to 1, raised quote accuracy to 92%, and was adopted by 6 applications engineers.
Technical Win Rate Programme. Analysed 30 lost evaluations to find that 60% were lost on demonstration quality rather than product, then built a demonstration standard with customer parts, a scripted sequence, and a results report, which raised the technical win rate from 51% to 68%.
- Member of an automation society section, attending about 6 technical meetings a year.
- Volunteer mentor for a high school robotics team of 15 through a 6-week build season.
- Judge for a university senior design showcase each spring with about 20 automation projects.
- Lead technical strategy on the 10 largest opportunities in the territory with 3 account executives.
- Trained 4 sales engineers and 8 account executives on the demonstration standard.
- Own the demonstration lab and its schedule of about 60 customer visits a year.

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