(415) 555-0186 ◇ Denver, CO
jordan.mercer@example.com ◇ linkedin.com/in/jordan-mercer ◇ jordanmercer.com
Revenue-focused Sales Director with 12+ years leading B2B SaaS and technology sales teams across commercial and enterprise segments. Grew annual recurring revenue from $18M to $46M, increased win rates from 24% to 38%, and built teams that exceeded quota in 11 of 12 quarters. Brings a disciplined approach to forecasting, strategic account growth, sales enablement, and cross-functional go-to-market execution.
Honors: Graduate Leadership Award; coursework in Pricing Strategy, Sales Management, and Market Analytics.
Captain, varsity debate team; Dean's List, 2007–2009.
- Scaled annual recurring revenue from $18M to $46M in three years by introducing segment-specific coverage, enterprise account planning, and a partner-led motion.
- Led a 32-person sales organization across enterprise, commercial, sales development, and solutions consulting; exceeded annual quota by 14% in 2023 and 18% in 2024.
- Improved forecast accuracy from 61% to 91% through standardized opportunity stages, weekly inspection, and Clari-based operating reviews.
- Managed a $24M North American territory and increased bookings 42% over three years while maintaining a 118% average quota attainment.
- Expanded average enterprise contract value from $86K to $151K by formalizing multi-threaded discovery and executive business reviews.
- Hired and developed 14 account executives, with 10 reaching full productivity within two quarters and 4 earning promotions to senior roles.
- Finished at 127% of quota over four consecutive years, generating $9.4M in new and expansion bookings from mid-market and enterprise customers.
- Closed the company's largest new-logo deal, a $1.8M, three-year agreement involving six stakeholders across operations, finance, and IT.
- Created an account-mapping playbook adopted by 40 sellers, contributing to a 23% increase in qualified opportunities within two quarters.
Enterprise Growth Playbook. Built a repeatable framework for account segmentation, mutual action plans, executive alignment, and renewal risk. Adoption across 18 strategic accounts contributed $6.2M in expansion pipeline within six months.
Revenue Operating System. Designed a cross-functional dashboard connecting pipeline coverage, conversion, sales cycle, and retention metrics. The system reduced weekly reporting time by 70% and became the standard leadership review for four departments.
Manager Coaching Program. Developed a six-week certification program for frontline sales managers covering deal inspection, feedback, forecasting, and hiring. Participants improved team attainment by an average of 11 percentage points in the following two quarters.
- Volunteer mentor with Mile High Career Network, coaching 20 early-career professionals each year on interviewing, prospecting, and career planning.
- Guest speaker for the Western Plains College business program, delivering quarterly sessions on consultative selling and revenue careers.
- Organize an annual Denver community fundraiser that has raised more than $35,000 for youth workforce programs since 2021.
- Chaired the company-wide Revenue Council of 10 leaders across sales, marketing, customer success, finance, and product, aligning quarterly growth priorities.
- Established a promotion rubric and talent review process for a 32-person sales organization, increasing internal promotions by 50% over two years.
- Led a cross-functional pricing initiative that simplified packaging from 14 plans to 5, shortening average sales cycle by 19% without reducing gross retention.

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