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Resumes
August 13, 2026
Resume Example
Real-world sales development representative resume examples across outbound SDR, sales enablement, and inbound sales roles, with the meetings, pipeline, conversion, and ramp results that sales leaders look for.
Kellan Riordan
(303) 555-0124 ◇ Boulder, CO
kellan.riordan@example.com ◇ linkedin.com/in/kellan-riordan ◇ kellanriordan.com
Objective
Sales development representative with 3 years in B2B software sales, currently prospecting into mid-market operations and finance leaders for a spend management platform. Books about 18 qualified meetings a month at 124% of quota, has sourced $3.8M in pipeline that led to $1.1M in closed revenue, and ranked 1st of 14 SDRs for 4 quarters. Researches every account and writes outreach that sounds like a person.
Education
B.A. in Communication, Flatirons Crown University 2019 – 2023
Coursework in Persuasion, Business Writing, Negotiation, and Marketing Principles.
Sales Development Certification, Front Range Line Sales Academy 2023
Cold calling, email sequencing, discovery questions, and objection handling.
Skills
Prospecting
Cold calling, personalised email sequences, LinkedIn outreach, account research, multi-threading, trigger event prospecting, referral asks
Qualification
Discovery calls, MEDDICC and BANT qualification, objection handling, meeting handoff notes, working with account executives
Pipeline Management
CRM hygiene, activity tracking, sequence testing, conversion rate analysis, territory planning, weekly forecasting
Tools & Platforms
Salesforce, Outreach, LinkedIn Sales Navigator, ZoomInfo, Gong, Apollo, Clay, Slack
Experience
Senior Sales Development Representative 01/2025 – Present
Pearl Street Crown Software Boulder, CO
- Book about 18 qualified meetings a month with mid-market finance leaders, averaging 124% of quota.
- Sourced $3.8M in pipeline since 2023, leading to $1.1M in closed revenue for 3 account executives.
- Ranked 1st of 14 SDRs for 4 quarters on qualified meetings and pipeline value.
Sales Development Representative 07/2023 – 12/2024
Pearl Street Crown Software Boulder, CO
- Made about 70 calls and sent 120 personalised emails a day to operations and finance buyers.
- Raised the meeting-to-opportunity rate from 42% to 61% by improving discovery notes for AEs.
- Reached quota in 5 of 6 quarters and was promoted to senior SDR after 18 months.
Sales Intern 05/2022 – 08/2022
Canyon Line Marketing Denver, CO
- Researched and built lists of 1,500 target accounts for 2 sales reps over 12 weeks.
- Booked 22 meetings with small business owners by phone during a 6-week calling campaign.
- Cleaned 3,000 CRM records, removing about 600 duplicates and adding missing job titles.
Projects
Trigger Event Outreach Sequence. Built a sequence triggered by finance leader job changes and funding news, with 3 personalised touches researched in Clay, tested over 2 quarters, which reached a 14% reply rate against a 5% team average and was adopted by all 14 SDRs.
Discovery Handoff Template. Wrote a 6-question discovery template and handoff note format with 3 account executives, which raised the meeting-to-opportunity rate from 42% to 61% and cut first-call no-shows by about a third.
Cold Call Practice Sessions. Started weekly 30-minute call practice sessions with recorded Gong calls for 6 newer SDRs, which helped cut their time to first quota month from 4 months to 2.
Extra-Curricular Activities
- Member of an online SDR community of about 25,000 members, sharing 2 sequence playbooks.
- Volunteer at a youth climbing programme, coaching about 12 kids on weekends.
- Complete about 3 half marathons a year on mountain trails around Boulder.
Leadership
- Onboard and mentor new SDRs, about 4 a year, through their first 60 days.
- Lead weekly call practice for 6 SDRs and share the best calls with the whole team.
- Represent the SDR team in monthly planning with marketing on target accounts and campaigns.
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