(415) 555-0126 ◇ San Francisco, CA
mira.halvorsen@example.com ◇ linkedin.com/in/mira-halvorsen ◇ mirahalvorsen.com
Product designer with 6 years designing software products end to end, currently the lead designer for the onboarding and billing areas of a business software product with 90,000 paying customers. Raised trial-to-paid conversion 34% through a redesigned onboarding flow, cut billing support tickets 45% by redesigning the invoicing experience, and ships about 25 shipped features a year in a squad of 8 engineers and a product manager. Runs about 60 user research sessions a year and measures every launch. Designs the whole product experience, from the first sign-up screen to the moment a customer decides to renew.
Coursework in Interaction Design, User Research Methods, Prototyping, Information Architecture, Visual Design, and Front-End Development.
Also completed a quantitative research for designers course in 2022 and an accessibility for product teams course in 2023.
- Lead design for the onboarding and billing areas of a business software product with 90,000 paying customers, embedded in a squad of 8 engineers and a product manager on a design team of 14.
- Raised trial-to-paid conversion 34% and cut time to first value from 3 days to 40 minutes through a redesigned onboarding flow validated in 4 rounds of testing and a 6-week A/B test.
- Cut billing support tickets 45% by redesigning the invoicing and payment experience, and ship about 25 features a year with a success metric defined and measured on every launch.
- Designed the patient scheduling and messaging features of a healthcare application used by 2 million patients and 6,000 clinicians over 2.5 years.
- Raised appointment self-scheduling from 28% to 61% of bookings through a redesigned flow tested with 40 patients across 3 rounds.
- Contributed 30 components to the design system and led the accessibility audit that brought the application to WCAG 2.1 AA.
- Designed a prescription refill flow during a 12-week internship, tested with 12 patients and shipped to 500,000 users.
- Ran 15 usability sessions and synthesised findings into a report adopted by 3 product squads.
- Received a full-time offer at the end of the 12-week internship based on the refill flow.
Onboarding Redesign. Redesigned onboarding from a 12-step setup wizard to a 3-step guided path with sample data and a checklist, based on 30 user interviews, 4 usability rounds, and funnel analysis of 200,000 trials, then validated in a 6-week A/B test on 40,000 trials, which raised trial-to-paid conversion 34%, cut time to first value from 3 days to 40 minutes, and added an estimated $6M in annual recurring revenue.
Billing Experience Redesign. Rebuilt the invoicing, payment method, and plan change experience after analysing 4,000 support tickets and interviewing 25 customers, introducing plain-language invoices, inline payment updates, and a plan comparison view, which cut billing tickets 45%, cut involuntary churn from failed payments 22%, and raised the billing satisfaction score from 3.1 to 4.4 out of 5.
Patient Self-Scheduling. Designed a self-scheduling flow at a previous employer for 2 million patients, with provider and time filtering, insurance checks, and reminders, tested across 3 rounds with 40 patients including older adults and screen reader users, which raised self-scheduled bookings from 28% to 61% and cut scheduling call volume 35%.
- Mentor with a product design mentorship platform, coaching about 6 early-career designers a year.
- Speaker at 3 product design meetups on measuring design outcomes.
- Volunteer designer for a food access nonprofit, redesigning the application flow in 2024.
- Lead design for 2 product areas and mentor 2 junior designers on a team of 14.
- Facilitate the weekly design critique for 14 designers and own the research repository of 400 sessions.
- Present design outcomes and roadmap to the vice president of product quarterly.

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