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Resumes
August 13, 2026
Resume Example
Use these ATS-friendly resume examples and templates to showcase your budgets managed, efficiency gains, and campaign results as a Media Planner.
Beatrix Oduya
(312) 555-0165 ◇ Chicago, IL
beatrix.oduya@example.com ◇ linkedin.com/in/beatrix-oduya ◇ beatrixoduya.com
Objective
Media planner with 6 years at media agencies, planning cross-channel campaigns of $2M to $18M across television, audio, out-of-home, and digital for consumer packaged goods and retail clients. Manages $34M in annual media budgets across 4 clients, delivered a 22% improvement in cost per reach point on the largest account, and holds a 100% record on plans delivered before the client deadline across 3 years. Plans from the audience and the business goal, and defends every channel on the plan with a number.
Education
B.A. in Advertising and Public Relations, Lake Michigan Crown University 2016 – 2020
Coursework in Media Planning, Consumer Research, Marketing Analytics, and Advertising Strategy.
Media Planning Certification, American Advertising Federation 2023
Also holds Nielsen and Comscore platform certifications and completed a marketing mix modelling course in 2024.
Skills
Media Planning
Cross-channel plan development, audience definition and sizing, reach and frequency modelling, budget allocation and flighting, channel mix optimisation, competitive analysis
Channels
Linear and connected television, audio and podcast, out-of-home, print, paid social, programmatic display and video, search coordination
Analysis and Client
Post-campaign reporting, marketing mix model inputs, client presentations, budget reconciliation, vendor negotiation support, brief interpretation
Tools & Platforms
Nielsen, Comscore, MRI-Simmons, Telmar, Mediaocean, Excel and PowerPoint, Tableau, Google Workspace
Experience
Media Planner 01/2023 – Present
Lake Michigan Crown Media Chicago, IL
- Plan cross-channel campaigns for 4 consumer packaged goods and retail clients with $34M in combined annual media budgets.
- Improved cost per reach point 22% on an $18M account by shifting 30% of linear television to connected television and audio.
- Delivered 26 plans and 8 annual planning decks in 3 years, every one before the client deadline.
Assistant Media Planner 08/2020 – 12/2022
Wabash Line Media Partners Chicago, IL
- Supported planning for 3 clients with $15M in annual budgets, building flowcharts, budget trackers, and competitive reports.
- Reconciled about $1.2M a month in media billing with a discrepancy rate under 0.5% across 2 years.
- Built the audience profiles for 12 campaign briefs using syndicated research, adopted by planners on 2 other accounts.
Media Intern 05/2019 – 08/2019
Wabash Line Media Partners Chicago, IL
- Pulled competitive spend reports for 6 clients each month across 5 media categories.
- Built a 4-market out-of-home inventory analysis covering 900 panels used in a client pitch that was won.
- Received a full-time offer at the end of the 12-week internship based on the pitch analysis.
Projects
Channel Mix Shift. Modelled reach and frequency across 6 mix scenarios for an $18M snack brand plan and recommended moving 30% of linear television into connected television and streaming audio, which improved cost per reach point 22% and raised reach among adults 25 to 44 from 61% to 74%.
Regional Retail Launch. Planned a $4M launch across 12 markets for a retail client opening 20 stores, weighting out-of-home and local audio by market opening date and layering paid social within 10 miles of each store, which delivered opening-week traffic 18% above target.
Annual Planning Framework. Built an annual planning template with audience sizing, seasonal flighting, and channel role definitions for a client with 5 brands, which cut the annual planning cycle from 8 weeks to 5 and is now used across the agency for consumer packaged goods clients.
Extra-Curricular Activities
- Member of a city advertising federation, attending about 6 events a year.
- Volunteer media advisor to a nonprofit arts festival with a $60,000 advertising budget.
- Judge for a university student advertising competition each spring with about 15 teams.
Leadership
- Lead planning on 4 accounts with 2 assistant planners supporting the work.
- Trained 5 assistant planners on reach and frequency modelling and flowchart standards.
- Present quarterly plans and post-campaign results to client marketing teams of up to 12.
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