Marketing Coordinator Resume Examples

Marketing Coordinator Resume Example

Meet Maya Ellison, a results-driven marketing coordinator with experience supporting integrated campaigns, content production, events, and performance reporting. This resume example highlights measurable contributions across digital marketing and brand communications.

Maya Ellison

(617) 555-2841 ◇ Providence, RI

maya.ellison@email.example ◇ linkedin.com/in/maya-ellison ◇ mayaellison.com

Objective

Marketing Coordinator with 4+ years of experience executing multi-channel campaigns, producing content, coordinating events, and translating performance data into practical recommendations. Increased qualified webinar registrations by 42%, improved email click-through rate by 31%, and helped manage campaigns reaching more than 85,000 prospective customers. Brings organized project management, clear communication, and strong attention to brand consistency.

Education

B.A. in Marketing Communications, Rhode Island Metropolitan University 2016 – 2020

Magna cum laude; Coursework: Integrated Marketing, Consumer Behavior, Digital Analytics, Public Relations.

Skills

Campaigns

Email marketing, social media, paid media coordination, content calendars, audience segmentation

Content

Copywriting, editing, landing pages, case studies, presentations, brand messaging

Analytics

Google Analytics 4, Looker Studio, campaign reporting, A/B testing, KPI tracking

Tools

HubSpot, Mailchimp, Asana, Canva, WordPress, Microsoft Excel, Google Workspace

Experience

Marketing Coordinator 06/2022 – Present

Brightwell Instruments Providence, RI

Coordinate 20+ annual product, email, social, and partner campaigns reaching 85,000+ contacts and contributing to a 24% increase in marketing-qualified leads.
Built segmented HubSpot email journeys and tested subject lines, improving average click-through rate by 31% and reducing unsubscribe rate by 18%.
Manage logistics and promotional materials for 12 industry events per year, generating 640 leads and reducing vendor costs by 14% through consolidated planning.

Digital Marketing Assistant 08/2020 – 05/2022

Northstar Civic Technologies Boston, MA

Produced and scheduled 250+ social posts, blog articles, and customer emails annually while maintaining consistent voice and visual standards.
Launched a quarterly webinar promotion process that increased registrations by 42% and improved on-time campaign delivery from 68% to 96%.
Created monthly performance dashboards in Looker Studio, saving the marketing team 8 hours per month and informing a 19% shift toward higher-performing channels.

Marketing Intern 05/2019 – 07/2020

Harborstone Creative Worcester, MA

Supported research and content development for 15 client accounts across healthcare, education, and professional services.
Updated WordPress landing pages and campaign assets, increasing organic landing-page sessions by 27% over two quarters.
Maintained editorial calendars, contact lists, and creative briefs for a five-person account team, helping deliver 96% of projects on schedule.

Projects

Customer Story Content Series. Developed a three-part case study campaign from interview through email and social distribution, generating 1,180 landing-page visits and 96 demo requests within six weeks.

Community Webinar Playbook. Created a repeatable briefing, promotion, and follow-up process for virtual events, cutting campaign preparation time by 30% and increasing average attendance by 38%.

Early-Career Marketing Portfolio. Built a personal portfolio featuring campaign briefs, email tests, social calendars, and dashboard samples; attracted 14 professional interview requests within three months of launch.

Extra-Curricular Activities

Volunteer communications coordinator for Providence Food Forward, creating monthly newsletters and social campaigns that helped increase volunteer sign-ups by 26%.
Member of the New England Marketing Association and attendee at 8 professional development events focused on analytics, content, and brand strategy.
Organize an annual neighborhood makers market featuring 35 local vendors and approximately 600 visitors.

Leadership

Lead a cross-functional campaign planning group of 6 colleagues, standardizing briefs and approval checkpoints across 4 departments.
Mentor 2 marketing interns each summer on content planning, campaign tagging, and professional presentation skills.
Chaired the university Marketing Communications Association, coordinating 10 speakers and growing active membership from 28 to 61 students.

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Senior Marketing Coordinator Resume Example

Meet Maya Ellison, a results-driven marketing professional with 6+ years of experience coordinating integrated campaigns, content production, events, and performance reporting. This resume example highlights the organization, cross-functional communication, and data fluency expected of a strong Senior Marketing Coordinator.

Maya Ellison

(415) 728-6041 ◇ Oakland, CA

maya.ellison@inboxmail.example ◇ linkedin.com/in/maya-ellison ◇ mayaellison.com

Objective

Senior Marketing Coordinator with 6+ years of experience managing integrated campaigns, content calendars, events, and marketing operations for growing B2B and consumer brands. Coordinated 35+ annual campaigns that generated $2.4M in influenced pipeline and improved email engagement by 41%. Brings strong project management, clear cross-functional communication, and a data-informed approach to every launch.

Education

B.A. in Marketing Communications, Western Meridian University 2014 – 2018

Honors: Dean's List, 2016–2018; Coursework: Brand Strategy, Consumer Analytics, Integrated Marketing.

Skills

Campaigns

Integrated Campaign Planning, Email Marketing, Content Marketing, Lead Nurturing, Go-to-Market Support

Marketing Operations

HubSpot, Salesforce, Asana, Airtable, Process Documentation, Budget Tracking

Analytics

Google Analytics 4, Looker Studio, Excel, UTM Governance, Conversion Reporting, A/B Testing

Content & Events

Editorial Calendars, Copywriting, Webinar Production, Trade Shows, Vendor Coordination, Canva

Experience

Marketing Coordinator 06/2022 – Present

Brightwell Systems San Francisco, CA

Coordinate 35+ integrated campaigns each year across email, paid media, webinars, partner channels, and web, contributing $2.4M in influenced pipeline.
Built campaign briefs, timelines, and launch checklists in Asana, improving on-time deliverables from 78% to 96% across a 14-person marketing team.
Segmented and tested nurture programs in HubSpot, increasing email click-through rate by 41% and marketing-qualified leads by 27% in 12 months.

Marketing Specialist 08/2020 – 05/2022

Harborline Commerce San Jose, CA

Managed a weekly content calendar spanning 4 social channels, blog, and customer newsletter, increasing organic website sessions by 52%.
Produced 18 virtual events and product webinars for audiences of up to 350 attendees, generating 1,100 new contacts and a 38% average attendance rate.
Created monthly performance dashboards in Looker Studio and recommended channel reallocations that reduced cost per lead by 22%.

Marketing Assistant 07/2018 – 07/2020

Cedar & Finch Creative Berkeley, CA

Supported campaign execution for 9 client accounts by coordinating creative reviews, asset trafficking, approvals, and final delivery.
Maintained contact records, campaign tags, and reporting inputs for 60,000+ prospects, raising CRM data completeness from 72% to 94%.
Coordinated print and digital production with 15 external vendors, keeping projects within approved budgets and reducing rush fees by 30%.

Projects

Lifecycle Nurture Refresh. Reorganized 22 automated email journeys around buyer intent and product adoption stages, increasing trial-to-demo conversion by 19% over two quarters.

Campaign Operations Playbook. Created a centralized guide covering intake, briefs, approvals, UTM standards, and post-launch reporting; adopted by 3 marketing teams and used for 70+ launches.

Customer Story Content Series. Developed an interview and production workflow that delivered 12 customer stories in one year, generating 8,400 landing-page visits and 280 attributed leads.

Extra-Curricular Activities

Volunteer communications coordinator for East Bay Food Network, planning a quarterly donor newsletter sent to 4,500 subscribers.
Member of the Bay Area Marketing Professionals network; attend monthly workshops on lifecycle marketing, analytics, and brand strategy.
Organize an annual student portfolio review for Western Meridian University's marketing program, connecting 25 students with local professionals.

Leadership

Lead the cross-functional campaign stand-up for product, sales, design, and customer success partners, aligning 10–15 contributors across concurrent launches.
Mentor 3 early-career marketing specialists through monthly development plans and campaign retrospectives; all assumed expanded responsibilities within one year.
Serve as marketing operations point person for a 14-person department, standardizing intake forms, naming conventions, and reporting requirements.

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Junior Marketing Coordinator Resume Example

Meet this fictional resume example for a Junior Marketing Coordinator: a data-minded early-career marketer with hands-on experience in campaign execution, content creation, email marketing, and performance reporting.

Maya Ellison

(414) 555-0186 ◇ Chicago, IL

maya.ellison@email.example ◇ linkedin.com/in/maya-ellison ◇ mayaellisonmarketing.example

Objective

Detail-oriented marketing coordinator with experience supporting integrated campaigns, email marketing, social media, and event promotion for growing consumer brands. Increased email click-through rate by 31% and helped generate 1,200 qualified leads through a multi-channel product launch. Brings strong copywriting, project coordination, and marketing analytics skills to a collaborative team.

Education

B.A. in Marketing, Lakeview State University 2020 – 2024

Minor: Digital Media; Dean's List, 2022–2024. Coursework: Consumer Behavior, Marketing Analytics, Brand Strategy, Integrated Communications.

Skills

Marketing

Campaign coordination, content calendars, email marketing, social media, event promotion, market research

Analytics

Google Analytics 4, Looker Studio, Excel, campaign reporting, A/B testing, KPI tracking

Platforms

HubSpot, Mailchimp, Sprout Social, Google Ads, Meta Business Suite, Canva

Creative

Copywriting, presentation design, short-form video, basic SEO, brand guidelines, proofreading

Experience

Marketing Intern 06/2023 – 05/2024

Harborlight Home Goods Chicago, IL

Coordinated a 12-week product launch across email, paid social, organic social, and retail materials, contributing to 1,200 qualified leads and $86,000 in attributed pipeline.
Built and maintained weekly content calendars for three product lines, increasing on-time campaign deliverables from 78% to 97%.
Segmented 42,000 contacts and tested subject lines, send times, and calls to action, raising average email click-through rate by 31%.

Communications Assistant 09/2022 – 05/2023

Northstar Civic Collaborative Evanston, IL

Wrote and edited newsletters, website updates, and social posts reaching an average monthly audience of 18,000 subscribers and followers.
Created a performance dashboard tracking 14 content and engagement KPIs, reducing monthly reporting time by 6 hours.
Supported four community events for audiences of up to 300 attendees, coordinating vendor details, promotional assets, registration, and follow-up communications.

Social Media Marketing Assistant 01/2022 – 08/2022

Juniper Row Creative Studio Oak Park, IL

Scheduled and published 90+ monthly posts for six small-business clients across Instagram, Facebook, and LinkedIn.
Developed reusable Canva templates and caption guidelines that shortened weekly content production time by 25%.
Compiled monthly client reports and recommendations, helping increase average organic engagement by 22% over two quarters.

Projects

Local Brand Launch Plan. Built an integrated launch strategy for a fictional sustainable skincare brand, including audience research, positioning, a six-week content calendar, email journey, and $15,000 sample media plan.

Email Conversion Experiment. Designed and analyzed a three-cell A/B test for a student organization newsletter with 2,400 subscribers; the winning personalized call to action increased registrations by 19%.

Marketing Performance Dashboard. Created a Looker Studio dashboard combining website, email, and social metrics into an executive-ready weekly report used by a five-person student consulting team.

Extra-Curricular Activities

Member of the American Marketing Association student chapter, participating in 10 professional workshops and case competitions.
Volunteer content creator for BrightPath Food Collective, producing 25 social posts and two email campaigns that supported a 14% increase in volunteer sign-ups.
Completed HubSpot Email Marketing and Google Analytics 4 certification programs while maintaining a 3.8 GPA.

Leadership

Served as Marketing Chair for the Lakeview State University Marketing Association, leading a six-person committee and growing event attendance from 45 to 110 students.
Managed promotion for a semester-end student showcase with 18 exhibitors, generating 340 registrations through coordinated email and social campaigns.
Mentored three first-year members on content planning, presentation development, and campaign reporting.

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Entry Level Marketing Coordinator Resume Example

This resume example highlights an early-career marketing professional with hands-on experience in campaign coordination, content creation, event promotion, and performance reporting.

Maya Ellison

(414) 555-0186 ◇ Milwaukee, WI

maya.ellison@example.com ◇ linkedin.com/in/maya-ellison ◇ mayaellison.com

Objective

Detail-oriented marketing coordinator with a B.A. in Marketing and practical experience supporting integrated campaigns, social media, email marketing, and community events. Increased social engagement by 42% and helped generate 1,800+ qualified landing-page visits through coordinated content campaigns. Eager to bring strong organization, clear communication, and data-informed creativity to a growing marketing team.

Education

B.A. in Marketing, Lakeview State University 2020 – 2024

Minor: Digital Media; Dean's List, 6 semesters. Coursework: Consumer Behavior, Marketing Analytics, Integrated Communications.

Skills

Marketing

Campaign coordination, content calendars, email marketing, social media, event promotion

Analytics

Google Analytics 4, Excel, Looker Studio, KPI reporting, A/B testing

Content

Copywriting, blog content, short-form video, photography, basic SEO

Tools

Canva, Mailchimp, HubSpot, Meta Business Suite, WordPress, Asana

Experience

Marketing Intern 06/2023 – 05/2024

Brightwell Home Goods Milwaukee, WI

Coordinated weekly email and social campaigns across 4 product lines, contributing to a 42% increase in social engagement and a 19% increase in email click-through rate.
Created 65+ campaign assets, including product copy, landing-page content, and short-form videos, maintaining a 98% on-time delivery rate.
Compiled monthly performance reports in Google Analytics 4 and Looker Studio, helping the team reallocate $6,000 in quarterly spend toward higher-converting channels.

Communications Assistant 09/2022 – 05/2023

Northstar Community Arts Center Wauwatosa, WI

Promoted 18 workshops and community events through email, flyers, social media, and partner outreach, helping increase average attendance by 27%.
Maintained a content calendar and drafted 3–5 weekly posts for an audience of 7,500 followers, improving average post reach by 35%.
Supported event logistics for programs serving 300+ attendees, coordinating vendor details, signage, registration materials, and post-event surveys.

Student Marketing Associate 01/2022 – 08/2022

Lakeview State University Innovation Hub Riverton, WI

Built a recruitment campaign for student entrepreneurship programs that generated 214 applications, a 31% increase over the previous year.
Interviewed founders and produced 12 student spotlight stories for the website and newsletter, increasing newsletter subscriptions by 16%.
Collaborated with 6 campus departments to distribute campaign materials consistently across digital channels and 14 high-traffic campus locations.

Projects

Local Makers Campaign. Developed a semester-long digital campaign promoting 22 independent makers through Instagram, email, and a WordPress landing page. The campaign generated 1,800+ landing-page visits and 340 event registrations.

Marketing Performance Dashboard. Built a Looker Studio dashboard combining email, social, and website data into 8 recurring KPIs, reducing monthly reporting time from 6 hours to 90 minutes.

Campus Brand Refresh. Led a student research project with 126 survey respondents and translated findings into updated messaging, audience personas, and a sample 4-week content calendar for a campus organization.

Extra-Curricular Activities

Member of the American Marketing Association student chapter; attended 20+ professional development sessions and employer events.
Content volunteer for Campus Food Share, creating monthly social graphics and donation appeals reaching 4,000+ local followers.
Participated in a 5-person collegiate case competition team that placed second among 18 teams.

Leadership

Served as Vice President of Communications for the Marketing Association, managing a 4-person content team and increasing chapter event attendance by 38%.
Coordinated a 10-member volunteer team for the university's annual giving campaign, exceeding the student participation goal by 22%.
Mentored 3 first-year marketing students through portfolio reviews, project planning, and monthly career preparation meetings.

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Brand Marketing Coordinator Resume Example

Meet this fictional resume example for a Brand Marketing Coordinator: a data-minded marketing professional who combines campaign execution, brand storytelling, and cross-functional coordination to grow awareness and engagement.

Mara Ellison

(415) 555-0186 ◇ Oakland, CA

mara.ellison@protonmail.com ◇ linkedin.com/in/mara-ellison ◇ maraellison.com

Objective

Brand marketing coordinator with 4+ years of experience supporting integrated campaigns, product launches, and community programs for consumer brands. Coordinated 20+ multi-channel campaigns that increased email engagement by 31% and contributed to a 24% lift in qualified website traffic. Brings strong project management, copywriting, reporting, and creative-production skills to collaborative marketing teams.

Education

B.A. in Marketing Communications, Redwood Coast University 2016 – 2020

Coursework: Consumer Behavior, Brand Strategy, Digital Analytics, Integrated Campaigns. Dean’s List, 2018–2020.

Skills

Brand Marketing

Campaign planning, brand positioning, messaging, audience research, competitive analysis

Content & Creative

Copywriting, editorial calendars, creative briefs, social content, influencer coordination

Digital Channels

Email marketing, social media, paid social, SEO, landing pages, community marketing

Tools & Analytics

Asana, Airtable, Figma, Canva, Mailchimp, Google Analytics 4, Looker Studio, Sprout Social

Experience

Brand Marketing Specialist 06/2023 – Present

Juniper Vale Goods San Francisco, CA

Coordinate 12–15 annual brand campaigns across email, paid social, retail, and organic channels, contributing to a 24% increase in qualified website traffic.
Manage creative briefs, timelines, approvals, and asset delivery for a six-person marketing team and four external creative partners, improving on-time campaign launches from 72% to 96%.
Built monthly performance reports in Looker Studio that connected channel activity to revenue, helping redirect $45,000 in quarterly spend toward campaigns with 19% stronger return.

Marketing Coordinator 08/2021 – 05/2023

Brightfield Pantry Berkeley, CA

Executed 20+ product, seasonal, and partnership campaigns, increasing average email click-through rate by 31% through audience segmentation and message testing.
Developed social copy, blog content, influencer briefs, and launch toolkits that grew Instagram reach by 68% and generated 1,400+ campaign-related trial sign-ups.
Coordinated 18 micro-influencer collaborations from outreach through reporting, delivering 2.3 million impressions at 27% below the average cost per engagement.

Marketing Assistant 06/2020 – 07/2021

Northstar & Finch Studio Oakland, CA

Supported account teams on 10 consumer-brand projects, maintaining status trackers, campaign calendars, meeting notes, and client-ready presentations.
Researched competitors and customer trends to inform three positioning recommendations that were adopted in client launch plans.
Created and scheduled 150+ social posts and email sends, reducing content production turnaround time by 25% through reusable templates and workflows.

Projects

Made for Mornings Launch. Created a coordinated launch plan for a fictional ready-to-drink beverage line, including audience personas, messaging pillars, creator briefs, and a 30-day content calendar. The campaign concept generated 8,600 landing-page visits and a 7.4% email conversion rate in testing.

Neighborhood Brand Pulse. Conducted a survey of 240 local shoppers and synthesized social listening findings into a brand-awareness dashboard and three audience segments, giving a community retail concept a clearer foundation for campaign planning.

Seasonal Content Playbook. Built a reusable campaign playbook with briefing templates, approval stages, UTM conventions, and reporting standards. Reduced campaign setup time by an estimated 30% for recurring seasonal promotions.

Extra-Curricular Activities

Volunteer communications coordinator for Market Street Makers, promoting monthly events attended by 300+ community members.
Member of the Bay Area Marketing Collective; attend quarterly workshops on brand strategy, creator marketing, and analytics.
Write a monthly newsletter about emerging consumer-brand campaigns, with 650+ subscribers and a 48% average open rate.

Leadership

Led a cross-functional launch working group of 8 colleagues across marketing, sales, operations, and design to deliver a campaign 10 days ahead of schedule.
Created and facilitated biweekly campaign-planning sessions that standardized briefs, deadlines, and ownership across three marketing programs.
Mentored two marketing interns through campaign reporting and content production projects; both completed independent launch assignments by the end of their placements.

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Marketing Content Coordinator Resume Example

Meet Maya Ellison, a results-driven marketing content professional with experience turning brand strategy into engaging, measurable campaigns. This resume highlights her strengths in editorial planning, multi-channel content production, and cross-functional coordination.

Maya Ellison

(415) 672-9048 ◇ Portland, OR

maya.ellison@inboxmail.example ◇ linkedin.com/in/maya-ellison ◇ mayaellison.content

Objective

Marketing Content Coordinator with 4+ years of experience planning and producing content for B2B technology and lifestyle brands. Managed editorial calendars spanning 8 channels, increased organic traffic by 64%, and improved email click-through rates by 31% through audience-focused messaging and structured testing. Brings strong project coordination, copyediting, and analytics skills to integrated marketing teams.

Education

B.A. in Communications, Alderbrook University 2016 – 2020

Coursework: Content Strategy, Digital Marketing, Public Relations, Consumer Psychology. Magna Cum Laude.

Skills

Content

Copywriting, Copyediting, Blog Strategy, Brand Voice, SEO Content, Case Studies

Marketing

Email Marketing, Social Media, Campaign Coordination, Audience Segmentation, A/B Testing

Tools

HubSpot, Mailchimp, WordPress, Webflow, Canva, Google Analytics 4, Ahrefs

Operations

Editorial Calendars, Project Briefs, Vendor Coordination, Proofreading, Performance Reporting

Experience

Marketing Content Specialist 06/2023 – Present

Brightwell Metrics Portland, OR

Own the monthly content calendar across blog, email, LinkedIn, customer stories, and webinars, coordinating 45+ assets per quarter with product, sales, and design teams.
Reworked SEO content around 30 priority topics, increasing non-branded organic sessions by 64% and generating 410 additional marketing-qualified leads in 12 months.
Built a newsletter testing program that improved average click-through rate by 31% and reduced unsubscribe rates by 18% across 24 sends.

Content Marketing Coordinator 08/2021 – 05/2023

Juniper Arc Software Eugene, OR

Produced and edited 90+ blog posts, landing pages, customer interviews, and sales enablement pieces while maintaining a consistent brand voice.
Coordinated a quarterly webinar series for audiences of 150–300 attendees, increasing registration-to-attendance conversion from 42% to 58%.
Created campaign briefs and post-launch reports in partnership with demand generation, helping two product campaigns exceed lead goals by more than 20%.

Marketing Assistant 07/2020 – 07/2021

Northstar Field Collective Salem, OR

Drafted social captions, email copy, and event materials for 6 regional campaigns, contributing to a 27% increase in social engagement.
Maintained the marketing asset library and editorial tracker, reducing overdue content requests by 35% through clearer deadlines and status reporting.
Compiled weekly performance dashboards covering email, website, and social metrics for a marketing team of 7.

Projects

Customer Story Library. Developed a searchable library of 18 customer stories with reusable interview briefs, approval workflows, and promotion plans; increased case-study page views by 73% in the first two quarters.

Content Performance Dashboard. Built a Google Looker Studio dashboard combining GA4, email, and social data to track content-assisted conversions and shorten monthly reporting time from two days to three hours.

Thirty-Day Content Sprint. Planned and coordinated a multi-channel campaign that repurposed one research report into 22 assets, generating 1,800 downloads and 96 qualified demo requests.

Extra-Curricular Activities

Write a quarterly newsletter about practical content strategy for an audience of 700+ independent marketers.
Volunteer copy editor for a regional food-access nonprofit, reviewing approximately 25 donor and community communications each year.
Member of the Northwest Content Professionals network; attend monthly workshops and have presented on editorial calendar systems.

Leadership

Lead a monthly content quality review with writers, designers, and subject-matter experts, reducing final-stage revisions by 29%.
Mentor 3 marketing interns on briefing, proofreading, analytics, and campaign workflow; each completed an independent multi-channel campaign.
Co-chair the employee communications committee of 8 members, increasing participation in internal storytelling initiatives by 40%.

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Marketing Agent Resume Example

Meet this fictional resume example for a Marketing Agent who combines campaign strategy, persuasive content, and data-driven optimization. The candidate’s experience highlights measurable growth across digital, community, and partner marketing channels.

Marisol Bennett

(617) 555-0148 ◇ Philadelphia, PA

marisol.bennett@example.com ◇ linkedin.com/in/marisol-bennett ◇ marisolbennett.com

Objective

Marketing Agent with 5+ years of experience developing integrated campaigns, nurturing customer relationships, and converting audience insights into revenue. Increased qualified leads by 46% and reduced cost per acquisition by 31% through segmented email, paid social, and community campaigns. Brings a practical, customer-first approach to outreach, content creation, event promotion, and performance reporting.

Education

B.A. in Marketing Communications, Templeton University 2015 – 2019

Honors: Dean’s List, 2017–2019. Coursework: Consumer Behavior, Integrated Marketing, Digital Analytics.

Skills

Campaigns

Integrated marketing, paid social, email marketing, lead generation, event promotion, partner marketing

Content

Copywriting, social media, landing pages, customer stories, brand messaging, editorial calendars

Analytics

GA4, Looker Studio, CRM reporting, A/B testing, conversion tracking, attribution analysis

Platforms

HubSpot, Mailchimp, Meta Ads Manager, LinkedIn Campaign Manager, Canva, WordPress

Experience

Marketing Agent 06/2022 – Present

Brightwell Market Partners Philadelphia, PA

Plan and execute multichannel campaigns for 18 client accounts, generating 2,400+ qualified leads and contributing $1.8M in attributed pipeline in 2024.
Improved email conversion by 38% through audience segmentation, behavior-based journeys, and systematic subject-line testing across a 92,000-contact database.
Coordinate 30+ annual webinars, local events, and partner promotions, increasing average registration-to-attendance rates from 54% to 72%.

Digital Marketing Coordinator 08/2020 – 05/2022

Northstar Grove Collective Baltimore, MD

Launched paid social and search campaigns that increased monthly website sessions by 64% while lowering cost per lead by 27%.
Created 120+ pieces of campaign content, including landing pages, newsletters, short-form video, and sales enablement materials.
Built weekly performance dashboards for leadership, turning channel data into budget recommendations that improved quarterly return on ad spend by 41%.

Marketing Assistant 06/2019 – 07/2020

Cedarline Creative House Wilmington, DE

Supported campaign launches for 12 small-business clients, maintaining schedules, creative briefs, vendor communications, and reporting.
Grew an agency-managed Instagram audience by 11,500 followers in 10 months through a consistent content calendar and community response program.
Updated website copy and local search listings for 35 client locations, increasing average Google Business Profile actions by 22%.

Projects

Neighborhood Discovery Campaign. Designed a six-week social and email campaign for independent retailers, combining creator partnerships, referral incentives, and local event content to drive 3,800 landing-page visits and 620 new subscribers.

Lead Nurture Refresh. Mapped prospect behavior into four lifecycle segments and rebuilt 18 automated email messages, increasing marketing-qualified leads by 46% and reducing average sales response time by two days.

Customer Story Library. Interviewed customers and created a searchable collection of 24 case studies, quote cards, and short videos that shortened campaign production time by approximately 30%.

Extra-Curricular Activities

Volunteer communications coordinator for the Philadelphia Small Business Skills Exchange, promoting 20+ workshops to a community of 1,200 members.
Write a monthly newsletter about practical brand storytelling and audience research, reaching 1,700 subscribers.
Organize an annual portfolio night for marketing students, connecting 60 students with volunteer reviewers from local businesses.

Leadership

Lead a five-person campaign working group that standardized briefs, approval workflows, and post-campaign reporting across 18 accounts.
Mentor three early-career marketers through monthly planning sessions and portfolio reviews; all three assumed expanded client responsibilities within one year.
Co-chair the company culture committee, coordinating 10 quarterly employee and community initiatives with average participation above 80%.

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