Resume Example

Email Marketing Resume Examples

Use these ATS-friendly resume examples and templates to showcase your list growth, campaign results, and revenue attribution in Email Marketing.
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Trusted by OVER 1.2 MILLION JOB SEEKERS!
"I got recruiters from Amazon, Wise, and other companies reaching out to me already!"
Contents
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uSE tHIS Resume

A strong email marketing resume should show revenue and engagement, not send volume. Highlight list size and growth, open, click, and conversion rates against benchmark, revenue attributed to email, deliverability and list health work, automation and lifecycle programmes built, and testing that changed a result. Name the platforms, because recruiters filter on them. Use the examples below to see how to turn email experience into clear, results-focused resume achievements.

Email Marketing Resume Example

Meet Ottilie Vance, a fictional email marketing manager owning the channel end to end for a retail brand. This example highlights revenue attribution, list growth, deliverability recovery, and the lifecycle automation that runs without anyone touching it.

Ottilie Vance

(737) 555-0148 ◇ Austin, TX

ottilie.vance@example.com ◇ linkedin.com/in/ottilie-vance ◇ ottilievance.com

Objective

Email Marketing Manager owning the channel end to end for a retail brand with 1.4 million subscribers. Grew email-attributed revenue from $6.2M to $19M a year, recovered inbox placement from 71% to 98% after a deliverability crisis, and built 9 lifecycle programmes that now generate 44% of channel revenue without manual sends. Measures the channel on revenue, not on how many emails went out.

Education
B.S. in Marketing, Colorado River Crown University 2014 – 2018

Minor in Statistics; coursework in Digital Marketing, Consumer Behaviour, and Marketing Analytics.

Klaviyo Product Certification and Google Analytics Individual Qualification, Klaviyo and Google 2021

Both current; also completed an email deliverability course through a sender reputation specialist in 2023.

Skills
Channel Strategy
Lifecycle programme design, segmentation strategy, calendar planning, revenue forecasting, channel budgeting
Deliverability
Sender reputation, authentication with SPF DKIM and DMARC, list hygiene, sunset policies, seed testing
Measurement
Revenue attribution, incrementality and holdout testing, cohort analysis, A/B and multivariate testing
Tools & Systems
Klaviyo, Braze, Salesforce Marketing Cloud, Shopify, Google Analytics, Litmus, SQL, Looker
Experience
Email Marketing Manager 02/2021 – Present
Barton Springs Crown Retail Austin, TX
  • Own email for a brand with 1.4 million subscribers, leading 2 specialists and about 340 campaigns a year.
  • Grew email-attributed revenue from $6.2M to $19M a year, verified against a 5% holdout group rather than last-click.
  • Built 9 lifecycle programmes that now produce 44% of channel revenue with no manual send required.
Email Marketing Specialist 07/2018 – 01/2021
Hill Country Line Commerce Austin, TX
  • Ran about 220 campaigns a year to a list of 340,000, covering promotional, editorial, and triggered sends.
  • Lifted average click-through rate from 1.8% to 3.4% by segmenting the list into 6 behavioural groups.
  • Grew the list from 210,000 to 340,000 subscribers in 30 months through 4 acquisition tests.
Marketing Coordinator 06/2017 – 06/2018
Zilker Crown Media Group Austin, TX
  • Supported email and social for 5 client accounts, building and scheduling about 180 sends a year.
  • Cut campaign build time from 5 hours to 90 minutes by creating 4 reusable modular templates.
  • Produced weekly performance reporting across 5 accounts, covering 12 metrics per client.
Projects

Deliverability Recovery. Inbox placement had fallen to 71% after years of sending to an unpruned list. Implementing authentication, a 180-day sunset policy, and a re-engagement path recovered placement to 98% within 5 months, despite removing 220,000 addresses.

Lifecycle Programme Build. Designed 9 triggered programmes covering welcome, browse and cart abandonment, post-purchase, replenishment, and winback. They now generate 44% of channel revenue and run without a marketer scheduling anything.

Holdout Measurement. Introduced a permanent 5% holdout group so email revenue could be measured incrementally rather than by last-click attribution. The first read showed the channel was overstated by about 30%, which changed how the whole marketing team reports.

Extra-Curricular Activities
  • Write a newsletter on lifecycle marketing with roughly 4,100 subscribers, publishing twice a month.
  • Speak at Austin marketing meetups 2 or 3 times a year, most recently on incrementality measurement.
  • Provide pro bono email support to 2 nonprofits a year, typically rebuilding their donor communications.
Leadership
  • Lead a team of 2 specialists and manage 1 freelance email developer across a 340-campaign annual calendar.
  • Won agreement across 4 marketing teams to adopt holdout-based reporting, which lowered the numbers everyone reported.
  • Set the channel's testing standard, requiring a documented hypothesis and sample size before any test runs.
Use this resume

Junior Email Marketing Specialist Resume Example

Meet Ravi Chowdhury, a junior email marketing specialist two years in and building campaigns under a senior marketer. This example shows real ownership at a junior level, with send volume, testing, and the early wins that justify more responsibility.

Ravi Chowdhury

(732) 555-0126 ◇ Edison, NJ

ravi.chowdhury@example.com ◇ linkedin.com/in/ravi-chowdhury ◇ ravichowdhury.com

Objective

Junior Email Marketing Specialist 2 years in, building and sending about 140 campaigns a year to a list of 220,000. Ran 34 A/B tests of which 11 produced a significant lift, and rebuilt the welcome series that now drives 9% of monthly channel revenue. Owns real campaigns under a senior marketer rather than assisting on someone else's.

Education
B.S. in Marketing, Raritan Bay Crown University 2019 – 2023

GPA 3.6; coursework in Digital Marketing, Marketing Analytics, Consumer Behaviour, and Statistics.

Klaviyo Product Certification, Klaviyo 2024

Also completed HubSpot Email Marketing certification and a 20-hour HTML for email course in 2024.

Skills
Campaign Execution
Campaign build, audience selection, scheduling, proofing, link and render checking, send approval
Testing
Subject line and preview testing, send time testing, creative variants, sample sizing, result interpretation
Reporting
Open click and conversion reporting, list growth tracking, campaign post-mortems, dashboard maintenance
Tools & Systems
Klaviyo, Mailchimp, HubSpot, Litmus, Google Analytics, Shopify, Figma, basic HTML and CSS, Microsoft Excel
Experience
Junior Email Marketing Specialist 08/2023 – Present
Middlesex Crown Consumer Brands Edison, NJ
  • Build and send about 140 campaigns a year to a list of 220,000 across promotional and editorial programmes.
  • Ran 34 A/B tests in 2 years, of which 11 produced a statistically significant lift now applied as defaults.
  • Rebuilt the welcome series from 1 email to 4, taking its share of monthly channel revenue from 3% to 9%.
Marketing Assistant 07/2022 – 07/2023
Woodbridge Line Retail Group Woodbridge, NJ
  • Supported email, social, and web content for a retailer with 40,000 subscribers while finishing a degree.
  • Built and scheduled about 90 email sends, cutting the average build time from 3 hours to 50 minutes with templates.
  • Cleaned a subscriber list of 12,000 invalid or duplicate addresses ahead of a platform migration.
Marketing Intern 06/2021 – 08/2021
Perth Amboy Crown Media Perth Amboy, NJ
  • Analysed 12 months of campaign data across 4 client accounts, producing a 20-page performance review.
  • Identified that 3 of 4 clients were sending at their worst-performing time, which changed all 4 schedules.
  • Built a reusable campaign reporting template that the agency adopted for 9 accounts.
Projects

Welcome Series Rebuild. Replaced a single welcome email with a 4-message series covering brand story, category education, social proof, and a first-purchase offer. Its share of monthly channel revenue rose from 3% to 9% within two quarters.

Testing Programme. Introduced a documented test log recording hypothesis, sample size, and result for every A/B test. Of 34 tests, 11 reached significance, and the log stopped the team from re-running tests that had already failed.

List Hygiene Cleanup. Removed 12,000 invalid, duplicate, and hard-bounced addresses before a platform migration rather than carrying them across. Deliverability improved on the new platform from the first send, and per-subscriber costs fell.

Extra-Curricular Activities
  • Volunteer email support for a New Jersey animal rescue, running about 24 donor and adoption sends a year.
  • Member of a regional digital marketing meetup, attending monthly and presenting once in 2025 on subject line testing.
  • Play in a recreational cricket league, handling fixture scheduling for a squad of 15.
Leadership
  • Own the welcome and post-purchase programmes outright, representing about 14% of channel revenue.
  • Introduced the test log now used by all 3 members of the email team before any test is launched.
  • Trained 2 marketing assistants on campaign build and proofing, both now sending independently.
Use this resume

Senior Email Marketer Resume Example

Meet Tamsin Holloway, a senior email marketer setting channel strategy and leading a small team. This example demonstrates the step up: lifecycle architecture, segmentation strategy, revenue targets, and results measured across a whole programme.

Tamsin Holloway

(303) 555-0174 ◇ Denver, CO

tamsin.holloway@example.com ◇ linkedin.com/in/tamsin-holloway ◇ tamsinholloway.com

Objective

Senior Email Marketer setting channel strategy for a subscription business with 3.2 million subscribers and a team of 5. Grew channel revenue from $24M to $61M across four years, cut churn among engaged subscribers by 19% through a lifecycle redesign, and reduced send volume by 34% while revenue rose. Decides what the channel does rather than executing a calendar someone else set.

Education
M.S. in Marketing Analytics, Front Range Crown University 2014 – 2016

Coursework in Customer Analytics, Experimental Design, Lifetime Value Modelling, and Statistics.

B.A. in Communications, Cherry Creek Line University 2010 – 2014

Graduated cum laude; holds Braze and Salesforce Marketing Cloud platform certifications, both current.

Skills
Channel Strategy
Lifecycle architecture, contact strategy and frequency capping, segmentation models, revenue planning, roadmap
Analytics
Lifetime value modelling, churn and retention analysis, incrementality testing, cohort reporting, SQL analysis
Team Leadership
Managing specialists and developers, hiring, agency management, cross-team negotiation, capability building
Tools & Systems
Braze, Salesforce Marketing Cloud, Iterable, Snowflake, SQL, Looker, Litmus, Amplitude, Figma
Experience
Senior Email Marketer 01/2021 – Present
Rocky Mountain Crown Subscriptions Denver, CO
  • Set channel strategy for 3.2 million subscribers, leading a team of 5 across strategy, execution, and development.
  • Grew channel revenue from $24M to $61M across four years while reducing total send volume by 34%.
  • Cut churn among engaged subscribers by 19% through a lifecycle redesign built on lifetime value segmentation.
Email Marketing Manager 07/2017 – 12/2020
Platte Line Digital Commerce Denver, CO
  • Managed email for a list of 900,000, running about 300 campaigns a year with 2 specialists.
  • Increased revenue per subscriber from $3.10 to $7.40 a year through segmentation and frequency changes.
  • Introduced frequency capping that cut unsubscribes by 41% while total revenue rose 22%.
Email Marketing Specialist 08/2016 – 06/2017
Highlands Crown Retail Boulder, CO
  • Executed about 180 campaigns to a list of 260,000, covering promotional and triggered programmes.
  • Built the first abandoned cart programme, which reached $1.4M in annual attributed revenue in its first year.
  • Improved mobile click-through by 36% by rebuilding 6 core templates around single-column layouts.
Projects

Send Less, Earn More. Cut total send volume 34% by introducing frequency caps and suppressing low-propensity segments, against strong internal resistance. Channel revenue grew from $24M to $61M over the same period, and complaint rates fell to a third of their previous level.

Lifecycle Redesign. Rebuilt the programme around lifetime value bands rather than recency alone, with distinct paths for 5 subscriber states. Churn among engaged subscribers fell 19% and the highest-value band grew by 28,000 members.

Frequency Cap Case. Ran a 12-week holdout showing that a third of sends were producing negative net value once unsubscribes were priced in. The evidence won agreement from 3 business units that had each been sending independently.

Extra-Curricular Activities
  • Speak annually at a lifecycle marketing conference, most recently on frequency and fatigue to about 250 attendees.
  • Mentor 4 marketers a year through an industry network, focused on the move from execution into strategy.
  • Serve on the advisory board of a Denver marketing apprenticeship programme, meeting 4 times a year.
Leadership
  • Lead a team of 5 across strategy, execution, and email development, with 2 promoted to manager level since 2022.
  • Negotiated a single contact strategy across 3 business units that had each been emailing the same subscribers.
  • Own a $1.4M channel budget covering platform, agency, and creative production.
Use this resume

Email Marketing Specialist Resume Example

Meet Paloma Iriarte, an email marketing specialist who executes campaigns and owns the testing programme as an individual contributor. This example highlights craft depth: segmentation, copy and subject line testing, and consistent lifts against control.

Paloma Iriarte

(858) 555-0137 ◇ San Diego, CA

paloma.iriarte@example.com ◇ linkedin.com/in/paloma-iriarte ◇ palomairiarte.com

Objective

Email Marketing Specialist with 6 years executing campaigns and owning the testing programme as an individual contributor. Sends about 260 campaigns a year to 780,000 subscribers, has run 140 tests with 46 producing a significant lift, and raised average conversion rate from 0.9% to 2.1%. Prefers the craft to the management track and has the test log to justify it.

Education
B.A. in Marketing, Pacific Mesa Crown University 2015 – 2019

Minor in Psychology; coursework in Consumer Behaviour, Copywriting, and Marketing Research.

Klaviyo and Iterable Platform Certifications, Klaviyo and Iterable 2022

Both current; also completed a conversion copywriting course and an accessibility for email workshop in 2024.

Skills
Testing Craft
Hypothesis design, sample sizing, subject line and creative testing, sequential testing, result documentation
Segmentation
Behavioural and lifecycle segments, dynamic content, personalisation rules, suppression logic, audience QA
Copy & Creative
Subject lines and preview text, conversion copywriting, creative briefing, accessibility, plain text alternatives
Tools & Systems
Klaviyo, Iterable, Mailchimp, Litmus, Google Analytics, Figma, SQL basics, Shopify, Microsoft Excel
Experience
Email Marketing Specialist 03/2021 – Present
Torrey Line Wellness Brands San Diego, CA
  • Execute about 260 campaigns a year to 780,000 subscribers across 3 brands in the portfolio.
  • Ran 140 tests over four years, of which 46 reached significance and are now applied as programme defaults.
  • Raised average campaign conversion rate from 0.9% to 2.1% through segmentation and creative testing.
Email Marketing Coordinator 08/2019 – 02/2021
La Jolla Crown Apparel San Diego, CA
  • Built and scheduled about 190 campaigns a year to a list of 310,000, managing the calendar across 3 teams.
  • Cut send errors from about 9 a year to 0 by introducing a 12-point pre-send checklist and a second-pair review.
  • Improved mobile rendering across 8 templates after testing revealed 3 clients breaking the layout entirely.
Marketing Assistant 06/2018 – 07/2019
Del Mar Line Retail Group Del Mar, CA
  • Supported email and social campaigns for a list of 90,000 while completing a degree.
  • Wrote subject lines for about 60 campaigns, with tested versions outperforming control on 14 occasions.
  • Built a competitor email swipe file of 200 examples that the creative team used for briefing.
Projects

Testing Programme. Built a documented test log covering hypothesis, sample size, duration, and outcome for 140 tests. Forty-six reached significance, and recording the 94 that did not is what stopped the team repeating them.

Segmentation Rebuild. Replaced a single broadcast list with 9 behavioural segments driven by purchase recency, category, and engagement. Average conversion rate rose from 0.9% to 2.1% with no increase in send volume.

Pre-Send Checklist. Introduced a 12-point check covering links, audience, personalisation fallbacks, render, and legal footer, plus a required second reviewer. Send errors fell from about 9 a year to none across 3 years.

Extra-Curricular Activities
  • Volunteer email support for a San Diego ocean conservation nonprofit, running about 18 campaigns a year.
  • Co-host a small podcast on email marketing craft with roughly 900 listeners an episode.
  • Member of a regional marketing association, attending 8 events a year and presenting once on testing discipline.
Leadership
  • Own the testing programme across 3 brands, setting what gets tested and how results are judged.
  • Trained 7 marketers across 2 employers on test design and sample sizing, which ended tests being called early.
  • Introduced the pre-send checklist now mandatory before any campaign leaves the platform.
Use this resume

Email Marketing Coordinator Resume Example

Meet Fitzgerald Nkemelu, an email marketing coordinator running the calendar, builds, and quality control for a busy programme. This example shows the operational spine of email marketing, which is where most programmes actually break.

Fitzgerald Nkemelu

(980) 555-0158 ◇ Charlotte, NC

fitzgerald.nkemelu@example.com ◇ linkedin.com/in/fitzgerald-nkemelu ◇ fitzgeraldnkemelu.com

Objective

Email Marketing Coordinator running the calendar, builds, and quality control for a programme sending 420 campaigns a year. Coordinates requests from 6 business units, holds on-time send rate at 99.5%, and has kept the programme error-free across 1,100 consecutive sends. Coordination is the spine of an email programme, and it is where most of them actually break.

Education
B.A. in Business Communication, Catawba Line University 2017 – 2021

Coursework in Marketing, Project Coordination, Business Writing, and Digital Media.

Salesforce Marketing Cloud Email Specialist, Salesforce 2023

Certification current; also holds a Certified Associate in Project Management credential earned in 2024.

Skills
Calendar & Intake
Campaign calendar ownership, request intake and prioritisation, deadline management, stakeholder negotiation
Build & Quality
Campaign build, audience QA, proofing, link and render checking, approval routing, send scheduling
Coordination
Creative and copy briefing, cross-team dependency tracking, launch checklists, post-send reporting distribution
Tools & Systems
Salesforce Marketing Cloud, Braze, Litmus, Asana, Airtable, Figma, Microsoft 365, Google Analytics
Experience
Email Marketing Coordinator 02/2023 – Present
Queen City Crown Financial Services Charlotte, NC
  • Own the calendar and build process for 420 campaigns a year, coordinating requests from 6 business units.
  • Hold on-time send rate at 99.5% across roughly 1,100 sends, with zero incorrect audience or broken link incidents.
  • Cut average request to send turnaround from 12 days to 5 by introducing a structured intake form and a weekly triage.
Marketing Operations Associate 08/2021 – 01/2023
Piedmont Line Insurance Group Charlotte, NC
  • Supported campaign operations across email and direct mail for a marketing team of 14.
  • Built and maintained the shared campaign calendar covering about 300 activities a year across 4 channels.
  • Reduced last-minute campaign changes by 58% by publishing a locked creative deadline 10 days before send.
Marketing Intern and Assistant 06/2020 – 07/2021
Catawba Line University, Marketing Office Charlotte, NC
  • Built and sent about 70 email campaigns to student and alumni audiences totalling 40,000 contacts.
  • Created a proofing checklist that cut errors reaching send from about 6 a semester to 1.
  • Maintained contact records for 40,000 recipients, correcting roughly 3,000 outdated or duplicated entries.
Projects

Structured Intake. Replaced email and hallway requests with an intake form capturing audience, offer, deadline, and approver, triaged weekly. Request to send turnaround fell from 12 days to 5, and campaigns stopped arriving without a defined audience.

Quality Control Process. Built a build and proofing sequence with a second reviewer and a render check across 30 clients before any approval. Across roughly 1,100 sends there has been no incorrect audience or broken link incident.

Locked Creative Deadline. Published a hard creative deadline 10 days before send, with a documented exception path requiring director approval. Last-minute changes fell 58% and the build team stopped working evenings before large sends.

Extra-Curricular Activities
  • Volunteer communications coordinator for a Charlotte youth mentoring nonprofit, running about 30 sends a year.
  • Member of a regional marketing operations community, attending 6 events a year since 2023.
  • Organize a recreational basketball league of 6 teams, handling scheduling and court bookings each season.
Leadership
  • Coordinate campaign requests from 6 business units, holding the calendar and arbitrating competing deadlines.
  • Trained 12 requesters across the business on the intake form, which is what made the turnaround improvement stick.
  • Own the quality control process that every campaign passes through before it can be scheduled.
Use this resume

Email Developer Resume Example

Meet Hana Yamashiro, an email developer who codes templates that render correctly across 40 clients. This example demonstrates the technical specialism: HTML and CSS for email, modular template systems, accessibility, and dark mode handling.

Hana Yamashiro

(458) 555-0191 ◇ Beaverton, OR

hana.yamashiro@example.com ◇ linkedin.com/in/hana-yamashiro ◇ hanayamashiro.com

Objective

Email Developer with 8 years coding templates that render correctly across 40 email clients. Built a modular template system that cut campaign build time from 4 hours to 35 minutes, raised accessibility conformance from 40% to 100% of sends, and fixed the dark mode failures affecting 22% of the audience. Email HTML is its own discipline, and this resume is written for people who know that.

Education
B.S. in Web Development and Design, Tualatin Crown University 2013 – 2017

Coursework in Front End Development, Accessibility, Visual Design, and Content Management Systems.

Certified Professional in Accessibility Core Competencies, IAAP 2022

Also holds Salesforce Marketing Cloud Developer certification, earned in 2020 and maintained current.

Skills
Email Development
HTML and CSS for email, table and hybrid layouts, media queries, dark mode handling, fallback strategies
Template Systems
Modular component libraries, MJML, AMPscript and Handlebars, drag and drop template configuration, version control
Quality & Access
Cross-client render testing, WCAG conformance, semantic structure, alt text standards, plain text versions
Tools & Systems
Litmus, Email on Acid, MJML, Salesforce Marketing Cloud, Braze, Klaviyo, Git, VS Code, Figma
Experience
Senior Email Developer 04/2021 – Present
Willamette Crown Retail Group Beaverton, OR
  • Own email templates and code for 3 brands sending about 500 campaigns a year to 2.1 million subscribers.
  • Built a modular component library of 34 blocks that cut campaign build time from 4 hours to 35 minutes.
  • Fixed dark mode rendering failures affecting 22% of the audience, after testing revealed logos disappearing entirely.
Email Developer 08/2018 – 03/2021
Columbia Line Digital Agency Portland, OR
  • Coded about 400 email templates a year across 22 client accounts, testing each against 40 client and device combinations.
  • Reduced render defects reported after send from about 30 a year to 4 by making Litmus testing a required gate.
  • Migrated 3 client programmes onto MJML, cutting their template maintenance effort by roughly 60%.
Front End Developer 07/2017 – 07/2018
Hillsboro Crown Web Studio Hillsboro, OR
  • Built responsive front end for 14 client websites, covering HTML, CSS, and light JavaScript.
  • Improved accessibility conformance across 9 sites, closing 180 WCAG issues found in audit.
  • Cut average page load time by 42% across 6 sites through image optimisation and asset bundling.
Projects

Modular Component Library. Built 34 tested, documented content blocks that marketers assemble without touching code, covering every layout the brands actually use. Build time fell from 4 hours to 35 minutes and render defects effectively stopped.

Dark Mode Remediation. Tested the full template set in dark mode and found logos and text disappearing for roughly 22% of the audience. Rewriting colour handling and image treatment fixed it across all 3 brands, in a failure mode nobody had been measuring.

Accessibility Standard. Introduced semantic structure, alt text rules, contrast minimums, and real plain text alternatives as a build requirement. Conformance rose from 40% to 100% of sends, and screen reader complaints stopped.

Extra-Curricular Activities
  • Maintain an open-source email component library with roughly 1,200 monthly downloads.
  • Volunteer accessibility reviewer for 3 nonprofit email programmes a year, producing prioritised fix lists.
  • Speak at a regional front end meetup once or twice a year, most recently on dark mode in email.
Leadership
  • Serve as the technical authority on email rendering for 3 brands and a marketing team of 11.
  • Trained 14 marketers to build campaigns from the component library without developer involvement.
  • Set the accessibility and render testing standard that every campaign must pass before scheduling.
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