(718) 555-0138 ◇ Brooklyn, NY
sienna.whitford@example.com ◇ linkedin.com/in/sienna-whitford ◇ siennawhitford.com
Creative director with 15 years in advertising and brand, leading a creative department of 34 across 6 accounts at an independent agency with $48M in revenue. Led the campaign work that won 14 industry awards in 4 years, grew the largest account from $6M to $15M in billings through 3 consecutive campaign renewals, and holds a 92% pitch conversion rate on the 12 new business pitches led. Sets the idea, protects it through production, and answers for whether it worked.
Coursework in Typography, Advertising Design, Branding, Motion, and Art History.
Also completed a business of creativity course for agency leaders in 2022; juror for 3 national award shows.
- Lead a creative department of 34 art directors, copywriters, designers, and producers across 6 accounts at an independent agency with $48M in revenue.
- Led campaign work that won 14 industry awards in 4 years and grew the largest account from $6M to $15M in billings through 3 consecutive campaign renewals.
- Led 12 new business pitches with 11 wins, adding $19M in annual billings, and cut creative department turnover from 38% to 16%.
- Led creative on 3 consumer accounts with $22M in billings and a team of 12.
- Created a beverage campaign that raised brand awareness 18 points in 6 months and won 5 awards including 1 international.
- Built the social content studio that produced 1,200 pieces a year and grew a client social audience from 200,000 to 2.1M.
- Art directed about 40 campaigns across retail, automotive, and consumer packaged goods accounts.
- Won 6 awards including a national gold for a retail holiday campaign that lifted store traffic 14%.
- Promoted to senior art director after 2 years and to associate creative director after 5.
Insurance Brand Platform. Led a brand platform and launch campaign for a regional insurer across film, digital, out-of-home, and social, built from 40 customer interviews and 3 rounds of concept testing, which lifted unaided awareness 22 points in 9 months, grew quote volume 31%, and won 4 awards.
New Business Pitch Programme. Built a pitch process with a 2-week strategy phase, 3 creative territories, and a rehearsed 45-minute presentation, led 12 pitches in 4 years with 11 wins worth $19M in annual billings, and trained 6 associate creative directors to lead pitches.
Creative Department Retention. Rebuilt the creative department structure with a 5-level career path, a creative review standard, and a 10% time allocation for self-initiated work, which cut turnover from 38% to 16% and produced 3 award-winning pieces from self-initiated projects.
- Juror for 3 national advertising award shows, reviewing about 300 entries a year.
- Speak at advertising and design conferences about 3 times a year on creative leadership.
- Mentor 4 early-career creatives a year through an industry diversity programme.
- Lead a creative department of 34 through 4 associate creative directors and serve on the agency leadership team of 6.
- Own the creative department budget of $6M and present creative effectiveness results to clients quarterly.
- Developed 6 creatives into associate creative director roles across 9 years.

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