(418) 627-9031 ◇ Chicago, IL
mara.ellison@inkmail.example ◇ linkedin.com/in/mara-ellison ◇ maraellison.content.example
Content Writer with 6+ years of experience creating high-performing editorial, product, and thought-leadership content for technology and professional-services audiences. Increased organic traffic by 148% and lifted email click-through rates by 37% through audience research, SEO strategy, and disciplined testing. Brings a journalist's curiosity, an editor's precision, and a strong record of partnering with subject-matter experts.
Honors: Summa Cum Laude; Editor, The Lakehurst Review. Coursework: Copyediting, Digital Publishing, Rhetoric.
- Own editorial strategy for a B2B software audience, publishing 10–12 monthly articles that increased organic sessions by 148% in 18 months.
- Interview engineers, customers, and executives to produce case studies and thought-leadership pieces that contributed to $2.4M in attributed pipeline.
- Created a content brief and optimization workflow adopted by 4 writers, raising average page-one keyword coverage by 42%.
- Produced 120+ annual articles, explainers, and email campaigns covering workplace trends, finance, and small-business operations.
- Improved newsletter click-through rate by 37% through subject-line testing, clearer calls to action, and audience segmentation.
- Built an evergreen content program that generated 64% of quarterly blog traffic and reduced editorial production time by 25%.
- Edited and fact-checked 30–40 weekly submissions for a digital publication reaching 180K monthly readers.
- Developed headlines, social copy, and promotional blurbs for 25+ monthly features, increasing average social shares by 21%.
- Maintained the editorial calendar and coordinated deadlines among 18 freelance contributors with a 96% on-time completion rate.
The Practical Brief. Created a newsletter about clear business communication, growing it from zero to 3,800 subscribers in 14 months with a 49% average open rate.
Search Content Refresh. Audited and rewrote 42 underperforming articles for a fictional workplace-resource site, increasing combined organic traffic by 86% within six months.
Customer Story Library. Designed a repeatable interview and narrative framework that helped a marketing team publish 18 customer stories in one year and cut approval cycles by 30%.
- Volunteer writing coach for PageTurn Community Center, supporting 12 adult learners each semester with resumes and personal statements.
- Contribute monthly essays on media literacy and workplace communication to the independent publication Common Thread Journal.
- Organize an annual regional zine fair featuring 35 independent writers, illustrators, and small presses.
- Lead a five-person editorial working group responsible for quarterly content planning, voice standards, and performance reviews.
- Created and taught a six-session internal workshop on SEO writing attended by 28 marketers and product specialists.
- Mentor three junior writers through monthly portfolio reviews; all three expanded their responsibilities within one year.

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