(215) 555-0147 ◇ Philadelphia, PA
fionnuala.barrington@example.com ◇ linkedin.com/in/fionnuala-barrington ◇ fionnualabarrington.com
Communications professional with 8+ years across internal, external, and executive communications for a 4,000-employee organisation. Lifted internal email engagement from 31% to 68%, secured 140 media placements including 18 in national outlets, and led communications on a restructure affecting 600 people. Writes for the audience that has to act, not the executive who approves the draft.
Coursework in Public Relations, Media Writing, Crisis Communication, and Organizational Communication.
Accreditation current; also completed a crisis communication certificate through the same association in 2023.
- Own internal and external communications for a 4,000-employee network across 6 sites and 3 public channels.
- Lifted internal email engagement from 31% to 68% by cutting send volume from 14 a week to 4 and rewriting for a single action.
- Secured 140 media placements over four years, including 18 in national outlets, from a proactive pitch programme.
- Managed communications for an organisation of 900 staff and 12,000 families, running 3 channels and a quarterly magazine.
- Grew the newsletter audience from 4,200 to 11,000 subscribers in 18 months while lifting open rates from 22% to 41%.
- Ran communications for a campus closure affecting 340 families, with 94% reporting in survey that they understood the decision.
- Produced about 200 pieces a year across newsletters, press releases, event copy, and social content for 900 member businesses.
- Grew social following from 6,400 to 19,000 across 3 platforms in 2 years through a consistent posting calendar.
- Coordinated media for 14 events, generating 46 pieces of local coverage across the period.
Internal Channel Reset. Audited a year of internal email and found staff were receiving 14 sends a week and reading almost none. Cutting to 4 focused sends with one clear action each took engagement from 31% to 68% within two quarters.
Restructure Communications. Led communications on a restructure affecting 600 employees, including manager toolkits, 9 town halls, and a written question and answer channel. Voluntary attrition through the change stayed within 2 points of the normal rate.
Proactive Media Programme. Replaced reactive press handling with a quarterly pitch calendar built around 6 recurring story angles and 4 prepared spokespeople. Placements rose to 140 over four years, of which 18 landed in national outlets.
- Board member for a Philadelphia literacy nonprofit, chairing its communications committee across 6 meetings a year.
- Mentor 3 early-career communicators annually through a Public Relations Society of America programme.
- Volunteer writer for a community newspaper, contributing about 12 pieces a year on local health services.
- Lead a team of 3 covering internal communications, media relations, and digital content across 6 sites.
- Prepare and coach 4 executive spokespeople, who have between them given 60 media interviews since 2021.
- Chair the organisation's issues management group of 8, which meets weekly to triage reputational risks.

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