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Resumes
August 13, 2026
Resume Example
Use these ATS-friendly resume examples and templates to showcase your pipeline growth, acquisition cost, and organisation scope as a Chief Marketing Officer.
Helena Strand
(857) 555-0155 ◇ Boston, MA
helena.strand@example.com ◇ linkedin.com/in/helena-strand ◇ helenastrand.com
Objective
Chief marketing officer with 18 years in B2B software marketing, currently leading a marketing organisation of 62 and a $28M budget for a $310M revenue company. Grew marketing-sourced pipeline from $140M to $420M in 4 years, cut customer acquisition cost 31%, and led the brand and category repositioning that supported a 2.4 times increase in enterprise deal size. Runs marketing as a revenue function with a forecast, a cost of acquisition, and a board-level accountability for both.
Education
M.B.A., Charles Crown School of Business 2010 – 2012
Concentration in Marketing and Strategy; coursework in Pricing, Brand Management, Corporate Finance, and Go-to-Market Strategy.
B.A. in Economics, Charles Crown University 2004 – 2008
Completed an executive programme on board governance in 2023 and serves as an independent director for 1 private company.
Skills
Marketing Leadership
Marketing strategy and operating plans, pipeline and revenue forecasting, budget allocation across demand, brand, product, and field marketing, executive and board reporting, organisation design
Growth and Go-to-Market
Category positioning, demand generation at scale, account-based marketing, product marketing and launches, pricing and packaging, sales and marketing alignment, partner marketing
Brand and Communications
Brand repositioning, analyst and public relations, customer advocacy, events and flagship conferences, executive communications, crisis communications
Tools & Platforms
Salesforce, Marketo, 6sense, Gong, Tableau, Google Analytics 4, Sprinklr, Anaplan
Experience
Chief Marketing Officer 01/2022 – Present
Charles Crown Software Boston, MA
- Lead a marketing organisation of 62 and a $28M budget for a $310M revenue B2B software company, reporting to the chief executive and presenting to the board quarterly.
- Grew marketing-sourced pipeline from $140M to $420M in 4 years, with marketing now sourcing 58% of new business bookings against 34% at the start.
- Cut blended customer acquisition cost 31% while revenue grew 2.1 times through an account-based model covering 2,400 target accounts.
Senior Vice President, Marketing 03/2017 – 12/2021
Seaport Line Technologies Boston, MA
- Led marketing through growth from $90M to $240M in revenue, scaling the team from 18 to 45 and the budget from $9M to $22M.
- Led a brand and category repositioning that supported a 2.4 times increase in average enterprise deal size across 3 years.
- Launched a flagship customer conference that grew from 600 to 3,200 attendees and influenced $85M in pipeline in its third year.
Vice President, Product Marketing and Demand Generation 06/2012 – 02/2017
Seaport Line Technologies Boston, MA
- Built the demand generation function from 3 to 14 people and grew marketing-sourced pipeline from $12M to $70M in 5 years.
- Led 9 product launches with an average of 22% of first-year bookings attributed to launch campaigns.
- Repackaged pricing from 12 editions to 3, which raised average selling price 34% and cut sales cycle length 19%.
Projects
Account-Based Marketing Model. Rebuilt demand generation around 2,400 target accounts tiered by fit and intent, with dedicated account teams for the top 200, integrated advertising, and a shared pipeline forecast with sales, which tripled marketing-sourced pipeline in 4 years and cut acquisition cost 31%.
Category Repositioning. Led an 8-month repositioning from a point solution to a platform category, with new messaging validated across 60 customer interviews, an analyst programme that secured leader placement in 2 evaluations, and a relaunch across every channel, which supported a 2.4 times increase in enterprise deal size.
Flagship Customer Conference. Launched a customer conference as a pipeline and retention engine, growing it from 600 to 3,200 attendees across 3 years with a $2.8M budget, which influenced $85M in pipeline and reached a 94% attendee renewal rate against a company average of 88%.
Extra-Curricular Activities
- Independent director on the board of a private software company with $40M in revenue since 2023.
- Speak at marketing and software industry conferences about 4 times a year on marketing as a revenue function.
- Mentor 3 marketing vice presidents a year through an executive women in technology programme.
Leadership
- Lead a marketing organisation of 62 with 6 vice president and director direct reports, and serve on the executive team of 7.
- Developed 5 direct reports into vice president roles and 2 into chief marketing officer roles at other companies across 10 years.
- Present marketing performance, pipeline forecast, and budget to the board quarterly and own the annual marketing plan.
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