Resume Example

Brand Strategist Resume Examples

Real-world brand strategist resume examples across agency, in-house, junior, creative, and intern roles, with the awareness, consideration, sales, and award results that agencies and brands look for.
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A strong brand strategy resume should connect your thinking to what changed for the brand. Highlight awareness and consideration gains, sales or booking lifts, launch results, brand architecture savings, awards, and new business won. Name your research and planning tools, because social listening, survey, brand tracking, and collaboration platforms are filtered on. State your level plainly, since a brand strategist, a senior in-house strategist, a junior strategist, a creative strategist with a writing background, and a student intern are hired on different evidence. Use the examples below to see how to turn brand thinking into clear, results-focused resume achievements.

Brand Strategist Resume Example

Meet Rafe Dunmore, a brand strategist at an independent creative agency with 22 clients behind the work. This example shows agency evidence: an outdoor brand repositioning that lifted awareness from 9% to 17% and a snack launch reaching $12M.

Rafe Dunmore

(503) 555-0167 ◇ Portland, OR

rafe.dunmore@example.com ◇ linkedin.com/in/rafe-dunmore ◇ rafedunmore.com

Objective

Brand strategist with 6 years at independent agencies, currently leading strategy for outdoor, food, and technology brands at a creative agency of 90 people. Has led brand strategy for 22 clients, including a repositioning that lifted unaided brand awareness from 9% to 17% and a launch platform that helped a new snack brand reach $12M in first-year sales. Turns research and cultural insight into simple, sharp brand ideas.

Education
B.A. in Anthropology, Minor in Marketing, Willamette Line University 2016 – 2020

Coursework in Cultural Anthropology, Consumer Behaviour, Qualitative Research, and Brand Management.

Brand Strategy Certificate, Rose City Crown School of Advertising 2021

Brand positioning, creative briefs, and communications planning.

Skills
Brand Strategy
Brand positioning, brand platforms and purpose, audience insight, competitive landscapes, naming support, brand architecture basics, creative briefs
Research
Consumer interviews, ethnography, survey design, social listening, cultural trend analysis, brand tracking review
Communication
Strategy decks, workshop facilitation, client presentations, working with creative teams, campaign planning
Tools & Platforms
Brandwatch, GWI, Qualtrics, Miro, Keynote, Google Workspace, Figma, Airtable
Experience
Brand Strategist 03/2023 – Present
Pearl Crown Creative Portland, OR
  • Lead brand strategy for 9 outdoor, food, and technology clients at a creative agency of 90 people.
  • Repositioned an outdoor gear brand, lifting unaided awareness from 9% to 17% in 18 months.
  • Built the launch platform for a new snack brand that reached $12M in first-year sales.
Associate Strategist 07/2020 – 02/2023
Alberta Line Agency Portland, OR
  • Supported strategy for 13 clients, writing about 30 creative briefs a year.
  • Ran 60 consumer interviews and 4 surveys for brand positioning projects.
  • Helped win 5 new clients worth $3M in yearly fees through pitch strategy work.
Strategy Intern 06/2019 – 08/2019
Alberta Line Agency Portland, OR
  • Built 4 competitive landscape reviews covering about 40 brands for pitch teams.
  • Wrote a cultural trends report on outdoor recreation shared with 25 agency staff.
  • Received a full-time associate offer for 2020 at the end of the internship.
Projects

Outdoor Brand Repositioning. Ran 30 interviews with weekend hikers and a survey of 1,500 outdoor buyers, finding that the brand felt built for experts only, then wrote a new positioning around everyday adventure, which lifted unaided awareness from 9% to 17% in 18 months.

Snack Brand Launch Platform. Built the brand platform, name shortlist support, and launch idea for a new better-for-you snack, tested with 800 consumers, which helped the brand reach $12M in first-year sales and 4,000 stores.

Brand Strategy Workshop Kit. Created a 1-day brand workshop kit with 8 exercises for client leadership teams, used with 10 clients, which cut strategy phases from 8 weeks to 5.

Extra-Curricular Activities
  • Write a monthly newsletter on brand strategy with about 3,000 subscribers.
  • Volunteer strategist for 2 local nonprofits a year on brand and messaging.
  • Guest speaker on brand strategy at a university advertising class 2 times a year.
Leadership
  • Lead strategy on client teams of 6 to 10 people across creative, media, and accounts.
  • Mentor 2 junior strategists on research and brief writing each week.
  • Run a monthly culture and trends session for about 40 agency staff.
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Senior Brand Strategist Resume Example

Meet Cressida Okoli, a senior brand strategist leading brand for a consumer bank with 9 million customers. This example shows senior evidence: consideration raised from 24% to 35%, 14 sub-brands cut to 4, and new accounts up 19%.

Cressida Okoli

(212) 555-0174 ◇ New York, NY

cressida.okoli@example.com ◇ linkedin.com/in/cressida-okoli ◇ cressidaokoli.com

Objective

Senior brand strategist with 12 years in brand and communications strategy, currently leading brand strategy for a consumer bank with 9 million customers. Led a brand refresh that raised brand consideration from 24% to 35%, built a brand architecture that cut 14 sub-brands to 4, and guided campaigns that lifted new account openings 19%. Brings agency craft and in-house business focus to brand decisions.

Education
M.A. in Strategic Communication, Hudson Crown University 2012 – 2014

Coursework in Brand Strategy, Consumer Insight, Media Planning, and Communications Research.

B.A. in English Literature, Empire Line University 2008 – 2012

Graduated with honours. Editor of the university literary magazine.

Skills
Brand Leadership
Brand positioning and refresh, brand architecture, brand guidelines and governance, brand health tracking, executive alignment, agency leadership
Insight and Measurement
Segmentation, brand equity research, customer journey insight, campaign effectiveness, marketing mix inputs, brand tracking
Communication
Board and executive presentations, creative briefing and feedback, storytelling, workshop facilitation, cross-team influence
Tools & Platforms
Kantar BrandZ, YouGov BrandIndex, Qualtrics, Brandwatch, Tableau, Frontify, Keynote, Miro
Experience
Senior Brand Strategist, Head of Brand Strategy 04/2021 – Present
Liberty Crown Bank New York, NY
  • Lead brand strategy for a consumer bank with 9 million customers and a $90M marketing budget.
  • Led a brand refresh that raised brand consideration from 24% to 35% in 2 years.
  • Built a brand architecture that cut 14 product sub-brands to 4, saving about $6M a year.
Strategy Director 01/2017 – 03/2021
Madison Line Advertising New York, NY
  • Led strategy for 6 financial services and retail clients with $140M in combined media spend.
  • Built a campaign platform for a credit card brand that lifted applications 23% in a year.
  • Helped win 4 new accounts worth $18M in yearly fees, leading strategy on each pitch.
Strategist, then Senior Strategist 07/2014 – 12/2016
Flatiron Crown Agency New York, NY
  • Wrote strategy and briefs for 10 consumer brands across beauty, food, and travel.
  • Ran a segmentation study of 4,000 travellers that shaped a 3-year campaign for an airline.
  • Won 2 industry effectiveness awards for campaigns built on the strategy.
Projects

Consumer Bank Brand Refresh. Led research with 6,000 customers and prospects, a new brand promise, and guidelines with 3 agencies, aligning 12 executives, which raised brand consideration from 24% to 35% and lifted new account openings 19% in 2 years.

Brand Architecture Simplification. Mapped 14 product sub-brands against customer understanding and cost, then moved to a master brand with 4 endorsed sub-brands, which saved about $6M a year and made products easier to find.

Credit Card Campaign Platform. Built a campaign platform around everyday rewards for a credit card brand, tested with 1,200 consumers, which lifted applications 23% in the first year.

Extra-Curricular Activities
  • Judge for 2 national advertising effectiveness awards each year since 2022.
  • Mentor 3 strategists a year through a programme for Black professionals in advertising.
  • Guest lecturer on brand architecture at a business school, 2 sessions a year.
Leadership
  • Lead a brand strategy team of 4 and manage 3 agency partners.
  • Present brand health to the chief marketing officer and executive team every quarter.
  • Chair the brand governance council of 9 product and marketing leaders.
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Junior Brand Strategist Resume Example

Meet Milo Ferraz, a junior brand strategist at a branding agency supporting 8 clients. This example shows early career evidence: 45 customer interviews, audits of about 120 brands, and research behind a hotel refresh that lifted direct bookings 16%.

Milo Ferraz

(512) 555-0136 ◇ Austin, TX

milo.ferraz@example.com ◇ linkedin.com/in/milo-ferraz ◇ miloferraz.com

Objective

Junior brand strategist with 2 years at a branding agency, supporting strategy for 8 clients in technology, hospitality, and food. Has run 45 customer interviews, built competitive audits covering about 120 brands, and wrote the research behind a hotel brand refresh that lifted direct bookings 16%. Curious, quick with research, and learning to turn findings into clear brand ideas.

Education
B.S. in Advertising, Hill Country Line University 2020 – 2024

Coursework in Account Planning, Brand Strategy, Consumer Research, and Creative Development.

Google Analytics and Brandwatch Consumer Research Certificates, Google and Brandwatch 2024

Web analytics basics and social listening for consumer research.

Skills
Strategy Support
Competitive audits, brand landscape maps, persona drafts, positioning territories, creative brief drafts, insight summaries
Research
Customer interviews, survey building, social listening, desk research, synthesis and affinity mapping
Communication
Strategy slides, workshop note-taking, client meeting support, short written insight reports
Tools & Platforms
Brandwatch, SurveyMonkey, Miro, Google Slides, Keynote, Figma, Notion, Canva
Experience
Junior Brand Strategist 08/2024 – Present
South Congress Crown Branding Austin, TX
  • Support strategy for 8 clients in technology, hospitality, and food at a branding agency of 35.
  • Ran 45 customer interviews and built competitive audits covering about 120 brands.
  • Wrote the research behind a hotel brand refresh that lifted direct bookings 16% in a year.
Brand Strategy Intern 05/2023 – 08/2023
Rainey Street Line Agency Austin, TX
  • Built 3 social listening reports on about 50,000 posts for 2 food and drink clients.
  • Drafted 6 creative briefs that the strategy director refined for client work.
  • Helped prepare 2 new business pitches, 1 of which the agency won.
Account Planner, Student Ad Agency 09/2022 – 05/2024
Hill Country Line University Austin, TX
  • Led research for 4 student agency campaigns for local businesses and campus groups.
  • Ran a survey of 400 students that shaped a campus recycling campaign.
  • Helped the agency place 2nd of 18 schools in a national student advertising competition.
Projects

Boutique Hotel Brand Refresh Research. Interviewed 20 past guests and reviewed 3,000 online reviews to find what made stays memorable, then wrote an insight summary that shaped the new brand story, which lifted direct bookings 16% in a year.

Technology Competitive Audit. Built a competitive audit of 40 software brands mapping positioning, tone, and visual style for a client rebrand, which the team used to find an open position in the market.

National Student Advertising Competition. Led consumer research with a survey of 600 young adults for a car brand brief, which helped the student agency place 2nd of 18 schools.

Extra-Curricular Activities
  • Member of a young strategists network in Austin, attending about 8 events a year.
  • Volunteer brand helper for a local music venue nonprofit, writing its new messaging.
  • Write a weekly blog on brand stories with about 1,200 readers.
Leadership
  • Head of research for the student ad agency of about 40 members in the final year.
  • Organised a monthly brand teardown session for 10 junior staff at the agency.
  • Led a 4-person research team for the national student advertising competition.
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Creative Brand Strategist Resume Example

Meet Zadie Holcroft, a former copywriter now leading creative brand strategy at an independent studio. This example shows creative strategy evidence: 18 brand identities, a social following grown from 40,000 to 380,000, and 3 industry awards.

Zadie Holcroft

(323) 555-0153 ◇ Los Angeles, CA

zadie.holcroft@example.com ◇ linkedin.com/in/zadie-holcroft ◇ zadieholcroft.com

Objective

Creative brand strategist with 8 years across copywriting and brand strategy, currently leading brand and creative strategy at an independent studio for beauty, wellness, and entertainment brands. Has built brand identities and voices for 18 brands, led a beauty brand relaunch that grew social following from 40,000 to 380,000, and wrote a campaign idea that won 3 industry awards. Moves easily from insight to idea to words on the page.

Education
B.A. in Creative Writing, Pacific Line University 2013 – 2017

Coursework in Fiction, Poetry, Screenwriting, and Media Studies.

Portfolio Programme in Copywriting, Sunset Crown Creative School 2017 – 2018

Copywriting, concept development, and campaign portfolio building.

Skills
Creative Strategy
Brand platforms, brand voice and verbal identity, campaign ideas, naming, manifestos, creative briefs, content strategy
Writing
Taglines, brand stories, website copy, scripts, social copy, packaging copy, tone of voice guides
Collaboration
Leading creative sessions, working with designers and directors, client presentations, founder workshops
Tools & Platforms
Figma, Keynote, Notion, Miro, Adobe InDesign, Brandwatch, Google Workspace, TikTok Creative Center
Experience
Creative Brand Strategist 02/2022 – Present
Silver Lake Crown Studio Los Angeles, CA
  • Lead brand and creative strategy for 11 beauty, wellness, and entertainment brands at a studio of 25.
  • Led a beauty brand relaunch that grew social following from 40,000 to 380,000 in 18 months.
  • Wrote a campaign idea for a wellness brand that won 3 industry awards in 2024.
Senior Copywriter 06/2019 – 01/2022
Echo Park Line Agency Los Angeles, CA
  • Wrote campaigns and brand voices for 7 brands, including 2 national television campaigns.
  • Created a brand voice guide for a streaming service used by 60 writers across teams.
  • Moved into strategy work on 4 pitches, helping win 3 of them.
Junior Copywriter 09/2018 – 05/2019
Venice Crown Agency Los Angeles, CA
  • Wrote social and digital copy for 5 brands, about 200 pieces a month.
  • Wrote the packaging copy for a juice brand launch in 900 stores.
  • Promoted to senior copywriter at a new agency within 9 months.
Projects

Beauty Brand Relaunch. Built a new brand platform, voice, and content idea around real skin stories for an indie beauty brand, with 200 creator partnerships, which grew social following from 40,000 to 380,000 and lifted online sales 70% in 18 months.

Wellness Campaign Idea. Wrote a campaign idea about rest as a radical act for a sleep brand, with a short film and 30 social pieces, which won 3 industry awards and reached about 25 million views.

Streaming Brand Voice Guide. Wrote a 40-page brand voice guide with examples for 8 content types, adopted by 60 writers, which made promotional copy consistent across 3 regions.

Extra-Curricular Activities
  • Teach a 6-week brand writing course at a creative school 2 times a year.
  • Volunteer copywriter for 2 arts nonprofits a year on campaigns and grant stories.
  • Published 4 short stories in independent literary magazines since 2020.
Leadership
  • Lead strategy and writing on studio teams of 4 to 8 designers and producers.
  • Mentor 2 junior writers on brand voice and concept development.
  • Run the studio monthly creative review with about 25 staff members.
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Brand Strategist Intern Resume Example

Meet Anouska Bhalla, a marketing student graduating in 2027 with a brand strategy internship. This example shows intern evidence: research that shaped a campaign lifting trial 12%, 1st place of 26 teams, and a campus following grown 4 times.

Anouska Bhalla

(312) 555-0105 ◇ Chicago, IL

anouska.bhalla@example.com ◇ linkedin.com/in/anouska-bhalla ◇ anouskabhalla.com

Objective

Marketing student graduating in 2027, seeking a brand strategy internship for summer 2027. Completed a brand strategy internship at a Chicago agency where research for a food client shaped a campaign that lifted trial 12%, led a student team to 1st place of 26 in a brand case competition, and grew a campus organisation following 4 times in 1 year. Loves finding the human insight behind why people choose brands.

Education
B.B.A. in Marketing, Minor in Psychology (Expected), Lakeshore Crown University 2023 – 2027

GPA 3.8. Coursework in Brand Management, Consumer Behaviour, Marketing Research, and Social Psychology.

Google Digital Marketing and E-commerce Certificate, Google 2025

Digital marketing fundamentals, analytics, and customer journey basics.

Skills
Brand Strategy Basics
Competitive reviews, consumer insight summaries, persona drafts, brand positioning exercises, mood boards
Research
Survey design, short interviews, social listening, desk research, simple data analysis in Excel
Communication
Presentation design, public speaking, short-form writing, social media content, teamwork
Tools & Platforms
Canva, Google Slides, Figma basics, Qualtrics, Instagram, TikTok, Excel, Notion
Experience
Brand Strategy Intern 06/2026 – 08/2026
Wicker Park Crown Agency Chicago, IL
  • Ran 12 shopper interviews and a survey of 500 people for a frozen food client over 10 weeks.
  • Research shaped a campaign idea that lifted product trial 12% in a 3-city test.
  • Built 3 competitive reviews covering 30 brands for strategy and pitch teams.
Social Media Lead, Campus Cultural Association 09/2024 – Present
Lakeshore Crown University Chicago, IL
  • Grew the association Instagram following from 800 to 3,200 in 1 year with weekly reels.
  • Promoted 15 events a year, raising average attendance from 40 to 130 students.
  • Created a simple brand style guide with 2 fonts and 4 colours for all association posts.
Retail Sales Associate (Part Time) 06/2023 – 05/2025
Gold Coast Line Boutique Chicago, IL
  • Helped about 50 customers a shift and reached 110% of monthly sales goals for 10 months.
  • Noted the top 5 customer questions each week and shared them with the owner.
  • Suggested a gift wrap service that added about $600 a month in sales.
Projects

Brand Case Competition. Led a 4-person team repositioning a heritage soda brand for young adults, with a survey of 300 students and 8 interviews, which won 1st place of 26 teams in a regional brand strategy case competition in 2026.

Frozen Food Shopper Research. Ran shopper interviews and a 500-person survey during the internship, finding that busy parents wanted dinner in 10 minutes without guilt, which shaped a campaign that lifted trial 12% in a 3-city test.

Campus Association Brand Refresh. Built a new look, voice, and content plan for a cultural association, which grew its Instagram following 4 times to 3,200 in 1 year.

Extra-Curricular Activities
  • Member of the university American Marketing Association chapter, attending 10 events a year.
  • Volunteer social media helper for an animal rescue, creating 3 posts a week.
  • Study classical Indian dance and perform at about 4 campus shows a year.
Leadership
  • Team lead for a 4-person team that won 1st place of 26 in a brand case competition.
  • Social media lead of a campus cultural association of about 300 members.
  • Peer mentor for 5 first-year business students through the college mentoring programme.
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