(917) 555-0143 ◇ New York, NY
laurent.garnier@example.com ◇ linkedin.com/in/laurent-garnier ◇ laurentgarnier.com
Art director with 8 years in advertising, leading visual concepts and campaign design for 4 consumer accounts at a full-service agency with $60M in billings. Art directed about 30 campaigns a year across film, print, digital, and social, won 9 industry awards in 4 years, and led the visual identity for a beverage relaunch that lifted brand consideration 16 points. Works with a copywriter partner from idea to finished film, and holds the visual standard through every vendor and every round.
Coursework in Advertising Art Direction, Typography, Photography, Motion Design, and Brand Identity.
Also completed a film production for creatives course in 2022 and an accessibility in design course in 2024.
- Art direct about 30 campaigns a year across film, print, digital, and social for 4 consumer accounts at an agency with $60M in billings.
- Won 9 industry awards in 4 years, including 2 national golds, and led the visual identity for a beverage relaunch that lifted brand consideration 16 points.
- Directed 14 photo and film shoots a year with an average of 1.4 rounds of client revisions against an agency average of 2.6.
- Designed and art directed about 40 campaigns across retail, financial services, and consumer goods accounts in 3.5 years.
- Created a retail social campaign that produced 12M organic views and won a regional award in the first year as art director.
- Promoted from junior art director to art director after 18 months, the fastest in the department of 20.
- Produced about 200 layout and social adaptations across 6 accounts during a 5-month internship.
- Designed a pitch deck visual system used in 3 winning pitches that year.
- Received a full-time offer at the end of the 5-month internship based on the pitch system.
Beverage Relaunch Identity. Led the visual identity for a beverage relaunch across packaging cues, a 60-second film, 12 print executions, and 200 social assets, directing a 3-day shoot with 40 crew and a colour system tested in 3 rounds of consumer research, which lifted brand consideration 16 points and won 3 awards.
Financial Services Campaign System. Built a modular campaign system for a financial services client with 8 templates, a photography style guide, and a motion language, which let 3 regional teams produce 400 executions a year on brand without agency review and cut production cost per execution 35%.
Retail Social Campaign. Art directed a retail social campaign of 60 short films shot in 4 days on a $90,000 budget at a previous agency, built around a single visual device, which produced 12M organic views, doubled the client follower count in 3 months, and won a regional award.
- Member of an art directors club, attending about 8 events a year and entering the annual show.
- Volunteer designer for a community arts nonprofit, producing its season campaign each year.
- Exhibit personal photography, with 2 group shows in the last 3 years.
- Lead visual work on 4 accounts and direct 2 junior art directors and 3 designers.
- Mentored 4 junior art directors, 2 of whom were promoted within 2 years.
- Present visual concepts to client marketing teams of up to 10 on about 30 campaigns a year.

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