Digital Marketing Specialist Resume Examples

Digital Marketing Specialist Resume Example

Meet Jocelyn Marchand, a fictional digital marketing specialist running paid, organic, and social on a $640,000 budget. This example shows the core multi-channel role, measured on cost per qualified lead, organic growth, and pipeline contribution.

Jocelyn Marchand

(910) 555-0142 ◇ Wilmington, NC

jocelyn.marchand@example.com ◇ linkedin.com/in/jocelyn-marchand ◇ jocelynmarchand.com

Objective

Digital marketing specialist with 5 years running paid, organic, and social channels for a business software company, managing a $640,000 annual budget. Cut cost per qualified lead from $310 to $140 across 3 years, grew organic traffic 168%, and generates about 2,400 marketing qualified leads a year against a target of 1,800. Runs every channel against the pipeline number, not the impression count.

Education

B.S. in Marketing, Cape Fear Crown University 2016 – 2020

Coursework in Digital Marketing, Marketing Analytics, Consumer Behaviour, and Business Statistics.

Google Ads Search and Display Certifications, Google 2021

Also holds Google Analytics 4 certification and a HubSpot Inbound Marketing certification.

Skills

Paid Media

Search and display campaigns, paid social, budget pacing, bid strategy, audience building, creative testing, cost per lead management

Organic & Content

Keyword research, on-page optimisation, content briefs, landing page copy, social calendar, webinar promotion

Measurement

Conversion tracking, attribution reporting, lead scoring input, dashboard building, experiment design, pipeline reporting

Tools & Platforms

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, HubSpot, Semrush, Looker Studio, Hotjar

Experience

Digital Marketing Specialist 06/2022 – Present

Cape Fear Crown Software Wilmington, NC

Run paid, organic, and social channels on a $640,000 annual budget for a business software company.
Cut cost per qualified lead from $310 to $140 across 3 years by restructuring campaigns around 12 intent-based keyword groups.
Generate about 2,400 marketing qualified leads a year against a target of 1,800, with organic traffic up 168%.

Digital Marketing Coordinator 07/2020 – 05/2022

Port City Line Marketing Agency Wilmington, NC

Managed paid search and social for 9 client accounts with $420,000 in combined monthly spend.
Raised average client return on ad spend from 3.1 to 4.8 across 2 years through weekly optimisation.
Built 40 client reporting dashboards that cut monthly reporting time from 3 days to 4 hours.

Marketing Intern 05/2019 – 08/2019

Port City Line Marketing Agency Wilmington, NC

Supported 4 account managers across 12 client accounts with campaign setup and reporting.
Wrote 60 ad variations that were tested across 6 client campaigns, 14 of which became controls.
Audited 200 landing pages for tracking issues and fixed conversion tracking on 38 of them.

Projects

Cost Per Lead Reduction. Cut cost per qualified lead from $310 to $140 by rebuilding paid search around 12 intent groups and cutting 40% of keywords that produced leads sales never accepted. Volume rose while spend stayed flat.

Organic Growth Programme. Grew organic traffic 168% in 3 years with 90 content pieces briefed against a keyword map, each tied to a product use case so the traffic converted rather than only arrived.

Attribution Model. Built a multi-touch attribution view in the CRM that showed which channels touched closed deals, which moved 20% of budget from display into search and webinars.

Extra-Curricular Activities

Serve on the committee of a regional digital marketing association with about 200 members.
Run paid campaigns without fee for 2 nonprofits a year, about $30,000 in donated ad grants combined.
Mentor 3 marketing students a year through a university alumni programme.

Leadership

Own the $640,000 channel budget and present pipeline contribution monthly to a leadership group of 6.
Trained 4 sales development representatives to read lead source and intent data.
Built the reporting dashboards now used across a marketing team of 7.

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Digital Marketing Specialist Intern Resume Example

Meet Arnav Mehta, a marketing student 4 months into an internship at a healthcare network. This example is written on campaigns already running, with engagement and cost per appointment results, rather than on coursework alone.

Arnav Mehta

(315) 555-0176 ◇ Syracuse, NY

arnav.mehta@example.com ◇ linkedin.com/in/arnav-mehta ◇ arnavmehta.com

Objective

Final-year marketing student 4 months into a 6-month digital marketing internship at a regional healthcare network. Manages the social calendar for 5 accounts, wrote 30 posts that lifted engagement 41%, and rebuilt a paid search campaign that cut cost per appointment request 28%. An internship resume built on campaigns already running rather than on coursework alone.

Education

B.S. in Marketing, Onondaga Line University 2023 – 2027

Expected 2027; GPA 3.6 with coursework in Digital Marketing, Analytics, Consumer Behaviour, and Copywriting.

Google Ads Search Certification, Google 2026

Also holds Google Analytics 4 and HubSpot Social Media Marketing certifications.

Skills

Channel Execution

Social media scheduling and copy, paid search campaign setup, email campaign building, basic landing page edits

Analysis

Engagement and traffic reporting, conversion tracking checks, simple A/B tests, reading campaign data to decide what to change

Content

Short-form copywriting, graphic templates, video captioning, brand voice consistency, content calendar management

Tools & Platforms

Google Ads, Google Analytics 4, Meta Business Suite, Hootsuite, Canva, Mailchimp, WordPress, Excel

Experience

Digital Marketing Intern 05/2026 – Present

Onondaga Crown Health Network Syracuse, NY

Manage the social calendar for 5 accounts, publishing about 20 posts a week across 3 platforms.
Wrote 30 posts in a patient story series that lifted engagement rate 41% over the prior quarter.
Rebuilt a paid search campaign for 4 clinic locations, cutting cost per appointment request 28% in 6 weeks.

Marketing Assistant, Student Union 09/2024 – 05/2026

Onondaga Line University Syracuse, NY

Promoted about 60 events a year to 14,000 students across social, email, and campus screens.
Grew the student union social following from 3,200 to 8,900 across 2 academic years.
Built 12 email campaign templates that raised average open rate from 22% to 37%.

Social Media Volunteer 06/2023 – 08/2024

Salt City Line Animal Rescue Syracuse, NY

Ran social accounts for a rescue that rehomed about 400 animals a year.
Grew the following from 900 to 4,100 in 14 months with a daily adoption post series.
Produced 50 short videos that drove 120 adoption enquiries the rescue could trace to social.

Projects

Patient Story Series. Proposed and wrote a 30-post series built on real patient experiences with consent, which lifted engagement 41% and became the network's highest-performing content type in the quarter.

Clinic Search Rebuild. Restructured a paid search campaign around 4 clinic locations and their specific services, cutting cost per appointment request 28% in 6 weeks by removing generic keywords that drew the wrong searches.

Rescue Adoption Series. Built a daily adoption post format for an animal rescue that grew the following from 900 to 4,100 and produced 120 traceable adoption enquiries, all done as a volunteer.

Extra-Curricular Activities

Vice president of the university marketing society, running 10 sessions a year for about 80 members.
Competed in 2 national student marketing case competitions, reaching the final in 1.
Write a personal newsletter on social media trends with about 400 subscribers.

Leadership

Serve as vice president of a marketing society of about 80 members.
Led a 4-person case competition team to a national final among 40 entries.
Trained 3 student union volunteers on the content calendar and scheduling tools.

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Entry Level Digital Marketing Specialist Resume Example

Meet Simran Kaur, 10 months into a first marketing role after 3 years in guest services at the same company. This example shows the career changer path, where knowing the customer becomes the marketing advantage.

Simran Kaur

(702) 555-0153 ◇ Las Vegas, NV

simran.kaur@example.com ◇ linkedin.com/in/simran-kaur ◇ simrankaur.com

Objective

Entry level digital marketing specialist 10 months into a first marketing role at a hospitality group, after 3 years in guest services at the same company. Owns email and paid social for 6 properties, grew email revenue 34% in 2 quarters, and cut paid social cost per booking 22%. Three years of hearing what guests actually ask for is the advantage brought into the marketing team.

Education

Certificate in Digital Marketing, Mojave Crown Institute 2024 – 2025

8-month part-time programme covering paid media, email, analytics, and content, completed while working full time.

B.A. in Hospitality Management, Spring Mountain Line University 2018 – 2022

Holds Google Ads and Meta Blueprint certifications, both earned in 2025.

Skills

Channel Ownership

Email campaign planning and building, paid social campaign management, audience segmentation, offer testing, booking attribution

Guest Insight

Guest journey knowledge, objection and question patterns, review response, property and package knowledge, front-line feedback loops

Analysis

Campaign reporting, revenue per send, cost per booking, segment performance, test readouts, dashboard maintenance

Tools & Platforms

Klaviyo, Meta Ads Manager, Google Analytics 4, Canva, Excel, Revinate, Hootsuite, Google Ads

Experience

Digital Marketing Specialist 11/2025 – Present

Mojave Crown Hospitality Group Las Vegas, NV

Own email and paid social for 6 properties, sending about 40 campaigns a month to a list of 180,000.
Grew email revenue 34% in 2 quarters by segmenting the list into 8 guest types with different offers.
Cut paid social cost per booking 22% by replacing generic property ads with 12 package-specific creatives.

Guest Services Supervisor 06/2023 – 10/2025

Mojave Crown Hospitality Group Las Vegas, NV

Supervised a guest services team of 9 at a 400-room property handling about 600 guest interactions a day.
Raised the property guest satisfaction score from 4.1 to 4.6 of 5 across 2 years.
Logged 300 recurring guest questions that later became the basis for 20 email and social content pieces.

Guest Services Agent 07/2022 – 05/2023

Mojave Crown Hospitality Group Las Vegas, NV

Handled about 80 guest check-ins and enquiries a day at a 400-room property.
Sold about 60 room upgrades and packages a month, ranking 2nd of 14 agents on upsell revenue.
Responded to about 40 online reviews a month, raising the response rate from 30% to 95%.

Projects

Email Segmentation. Split a 180,000-contact list into 8 guest types based on booking history and used different offers for each, which grew email revenue 34% in 2 quarters with the same send volume.

Package Creative Test. Replaced generic property ads with 12 package-specific creatives built from the questions guests asked most at the desk, cutting cost per booking 22% within the first 2 months.

Guest Services to Marketing Move. Completed an 8-month digital marketing programme while supervising a guest services team, and used a portfolio of campaign proposals built on real guest questions to make the internal move.

Extra-Curricular Activities

Volunteer social media manager for a community food bank, about 12 posts a month.
Attend a Las Vegas digital marketing meetup monthly and presented once on segmentation.
Mentor 2 guest services colleagues a year who are considering a similar move into marketing.

Leadership

Supervised a guest services team of 9 for 2 years before moving into marketing.
Trained 6 property teams to log guest questions that feed the content calendar.
Own the email and paid social channels for 6 properties within a marketing team of 5.

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Experienced Digital Marketing Specialist Resume Example

Meet Bram Hoekstra, owning a $2.1M paid media budget for a direct-to-consumer brand. This example shows what experience looks like at scale: incrementality testing, revenue doubled at a held return on ad spend, and acquisition cost cut while spend grew.

Bram Hoekstra

(269) 555-0187 ◇ Kalamazoo, MI

bram.hoekstra@example.com ◇ linkedin.com/in/bram-hoekstra ◇ bramhoekstra.com

Objective

Experienced digital marketing specialist with 9 years, currently owning a $2.1M annual paid media budget for a direct-to-consumer outdoor brand. Grew paid-attributed revenue from $6.8M to $14.2M across 4 years at a return on ad spend held above 4.0, and cut customer acquisition cost 31% while scaling spend. Experienced means the budget is big enough that the mistakes would be too.

Education

B.B.A. in Marketing, Kalamazoo River Line University 2012 – 2016

Coursework in Marketing Analytics, Consumer Behaviour, Statistics, and Ecommerce.

Certificate in Marketing Measurement and Incrementality, Great Lakes Line Institute 2022

Also holds Google Ads, Meta Blueprint, and Google Analytics 4 certifications, all kept current.

Skills

Paid Media at Scale

Budget allocation across 6 channels, bid and audience strategy, creative testing programmes, seasonal planning, marketplace advertising

Measurement

Incrementality testing, marketing mix modelling input, attribution model selection, customer acquisition cost and lifetime value analysis

Growth

New customer acquisition, retention campaign coordination, landing page and offer testing, agency and vendor management

Tools & Platforms

Google Ads, Meta Ads Manager, Amazon Ads, TikTok Ads, Google Analytics 4, Triple Whale, Klaviyo, Shopify, Looker

Experience

Digital Marketing Specialist, Paid Media 03/2021 – Present

Kalamazoo River Crown Outdoor Kalamazoo, MI

Own a $2.1M annual paid media budget across 6 channels for a direct-to-consumer outdoor brand.
Grew paid-attributed revenue from $6.8M to $14.2M across 4 years at a return on ad spend held above 4.0.
Cut customer acquisition cost 31% while doubling spend, through incrementality testing that reallocated $600,000 a year.

Paid Media Manager 06/2018 – 02/2021

Great Lakes Line Digital Agency Grand Rapids, MI

Managed $3.4M in annual client spend across 14 ecommerce accounts.
Raised average client return on ad spend from 2.9 to 4.4 across 3 years through creative testing programmes.
Retained 13 of 14 accounts across the period, in an agency where the norm was losing 3 a year.

Digital Marketing Specialist 07/2016 – 05/2018

Great Lakes Line Digital Agency Grand Rapids, MI

Ran paid search and social for 8 client accounts with $900,000 in combined annual spend.
Built the creative testing framework that the agency adopted across all 30 client accounts.
Cut wasted spend 26% across the accounts by auditing search terms and negative keyword lists monthly.

Projects

Incrementality Programme. Ran geo-holdout tests on each of 6 channels and found 2 were being credited for sales that would have happened anyway. Reallocating $600,000 a year from them cut acquisition cost 31% without losing revenue.

Revenue Scaling. Grew paid-attributed revenue from $6.8M to $14.2M while holding return on ad spend above 4.0, by scaling spend only on channels that had passed an incrementality test and holding the rest flat.

Creative Testing Framework. Built a structured testing programme that runs 40 creative variants a month across 3 platforms, which now produces the winning ads the brand scales in peak season.

Extra-Curricular Activities

Speak at ecommerce marketing conferences about twice a year on measurement.
Mentor 3 paid media specialists a year through a marketing professionals network.
Serve on the board of a regional trail conservation group with about 600 members.

Leadership

Lead a paid media team of 3 and manage 2 agency relationships on a $2.1M budget.
Present channel performance and budget recommendations monthly to a leadership group of 5.
Developed 4 specialists into manager roles across 7 years across 2 employers.

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Senior Digital Marketing Specialist Resume Example

Meet Ngozi Ekwueme, leading channel strategy and a team of 5 on a $4.8M budget in financial services. This example shows senior scope, where strategy, team development, and a measurement practice adopted across the wider team are the record.

Ngozi Ekwueme

(214) 555-0164 ◇ Dallas, TX

ngozi.ekwueme@example.com ◇ linkedin.com/in/ngozi-ekwueme ◇ ngoziekwueme.com

Objective

Senior digital marketing specialist with 12 years, leading channel strategy and a team of 5 for a financial services company with a $4.8M digital budget. Grew digital-sourced new accounts from 21,000 to 58,000 a year across 4 years, cut blended acquisition cost 38%, and built the testing and measurement practice the whole marketing team now uses. Senior means owning the strategy and the people running it.

Education

M.S. in Marketing Analytics, Trinity Crown University 2016 – 2018

Completed part time while working; focus on attribution modelling and experimentation.

B.A. in Communication, White Rock Line University 2010 – 2014

Holds Google Ads, Google Analytics 4, and Meta Blueprint certifications, all kept current.

Skills

Channel Strategy

Multi-channel planning, budget allocation, annual digital plan, channel mix modelling, regulated industry compliance in advertising

Team Leadership

Specialist team management, agency oversight, skills development, hiring, cross-functional planning with product and compliance

Measurement Practice

Experimentation programme design, incrementality, attribution governance, executive reporting, forecasting

Tools & Platforms

Google Ads, Meta Ads Manager, Google Analytics 4, Adobe Analytics, Salesforce Marketing Cloud, Optimizely, Tableau, Semrush

Experience

Senior Digital Marketing Specialist 02/2021 – Present

Trinity Crown Financial Dallas, TX

Lead channel strategy and a team of 5 on a $4.8M digital budget for a financial services company.
Grew digital-sourced new accounts from 21,000 to 58,000 a year across 4 years while cutting blended acquisition cost 38%.
Built the experimentation practice running about 150 tests a year, adopted across a marketing team of 22.

Digital Marketing Manager 05/2017 – 01/2021

White Rock Line Insurance Dallas, TX

Managed paid search, social, and affiliate channels on a $2.6M budget with a team of 3.
Raised quote request volume 84% across 3 years at a flat budget through landing page and bid testing.
Brought paid search in house from an agency, cutting management cost $210,000 a year with better results.

Digital Marketing Specialist 07/2014 – 04/2017

White Rock Line Insurance Dallas, TX

Ran paid search and display on a $900,000 budget across 4 product lines.
Cut cost per quote request from $62 to $38 across 2 years through keyword and landing page work.
Built the first digital attribution report, which moved 15% of budget between channels in its first year.

Projects

Account Growth Programme. Grew digital-sourced new accounts from 21,000 to 58,000 a year by reallocating budget quarterly on incrementality results and rebuilding the application funnel, which cut drop-off between quote and open by 40%.

Experimentation Practice. Built a programme running about 150 tests a year with a shared backlog, prioritisation scoring, and a readout template, so the wider marketing team of 22 now tests rather than guesses.

In-Housing Paid Search. Brought paid search in house from an agency at a previous employer, saving $210,000 a year in fees and improving cost per quote request within 2 quarters through faster iteration.

Extra-Curricular Activities

Serve on the board of a regional marketing association with about 900 members.
Speak at digital marketing conferences about twice a year on measurement in regulated industries.
Mentor 4 marketers a year through a women in marketing leadership programme.

Leadership

Lead a digital team of 5 and oversee 2 agencies on a $4.8M annual budget.
Developed 5 specialists into manager roles across 8 years across 2 employers.
Present digital performance and plan quarterly to an executive committee of 8.

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Fresher Digital Marketing Resume Example

Meet Rafaela Nunes, a marketing graduate with 4 certifications, an internship, and freelance campaigns for 3 small businesses. This example shows how documented campaigns with real numbers carry a resume before the first permanent role.

Rafaela Nunes

(954) 555-0121 ◇ Fort Lauderdale, FL

rafaela.nunes@example.com ◇ linkedin.com/in/rafaela-nunes ◇ rafaelanunes.com

Objective

Marketing graduate seeking a first full-time digital marketing role, holding 4 platform certifications and a 5-month internship. Ran paid and social campaigns for 3 small businesses as freelance projects, growing 1 client's online orders 62% in 4 months on a $900 monthly budget, and built a portfolio site documenting each campaign with its numbers. No permanent title yet, so every claim links to a campaign that ran.

Education

B.S. in Marketing, Broward Line University 2021 – 2025

GPA 3.7; coursework in Digital Marketing, Marketing Analytics, Consumer Behaviour, and Brand Strategy.

Google Ads, Google Analytics 4, Meta Blueprint, and HubSpot Certifications, Various 2024 – 2025

All 4 earned in the final year of study alongside freelance campaign work.

Skills

Campaign Execution

Paid search and social setup, audience targeting, ad copy and creative, budget pacing on small budgets, conversion tracking installation

Organic & Content

Local search optimisation, social content calendars, short-form video, email newsletters, basic website edits

Reporting

Campaign readouts for non-marketers, simple dashboards, cost per result tracking, before and after documentation

Tools & Platforms

Google Ads, Meta Ads Manager, Google Analytics 4, Google Business Profile, Canva, Mailchimp, Shopify, WordPress

Experience

Freelance Digital Marketer 09/2024 – Present

Self-Employed, 3 Small Business Clients Fort Lauderdale, FL

Run paid social and local search for 3 small businesses on combined monthly budgets of about $2,400.
Grew a bakery client's online orders 62% in 4 months on a $900 monthly budget through local targeting.
Raised a fitness studio's trial sign-ups from 12 to 41 a month by rebuilding its landing page and ads.

Digital Marketing Intern 01/2025 – 05/2025

Intracoastal Crown Real Estate Group Fort Lauderdale, FL

Managed social content for 40 property listings a month across 3 platforms.
Built 25 listing video walkthroughs that drove 3 times the enquiries of photo-only posts.
Set up conversion tracking on the website that had been missing for 2 years.

Marketing Assistant, Campus Events 09/2022 – 12/2024

Broward Line University Fort Lauderdale, FL

Promoted about 50 campus events a year to 18,000 students across email and social.
Raised average event attendance 29% across 2 years through targeted email and countdown posts.
Grew the events account following from 2,100 to 6,400 in 2 academic years.

Projects

Bakery Online Orders. Grew a bakery's online orders 62% in 4 months on $900 a month by targeting a 3-mile radius with product-specific ads and fixing the online ordering link that had been broken on mobile.

Fitness Studio Trials. Took monthly trial sign-ups from 12 to 41 by rebuilding a landing page with 1 clear offer and matching the ad copy to it, so the click and the page finally said the same thing.

Campaign Portfolio Site. Built a portfolio site documenting each campaign with the brief, the setup, the numbers, and what did not work, because a reviewer needs to see the reasoning and not only the wins.

Extra-Curricular Activities

President of the university marketing association, running 12 sessions a year for about 90 members.
Competed in 3 collegiate marketing competitions, placing 2nd in a regional final.
Volunteer social media manager for a beach cleanup nonprofit with about 3,000 followers.

Leadership

Led a marketing association of about 90 members through 12 sessions and 3 industry speakers a year.
Managed 3 client relationships end to end, from proposal through monthly reporting.
Trained 4 student volunteers on the campus events content calendar and scheduling tools.

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Web Marketing Specialist Resume Example

Meet Callista Bergstrom, a web marketing specialist treating the website itself as the channel. This example covers search optimisation, conversion testing, and site performance, which is a different specialism from paid media.

Callista Bergstrom

(701) 555-0135 ◇ Fargo, ND

callista.bergstrom@example.com ◇ linkedin.com/in/callista-bergstrom ◇ callistabergstrom.com

Objective

Web marketing specialist with 7 years focused on the website itself as a marketing channel, owning search optimisation, conversion rate, and site analytics for a regional bank with 1.2 million annual visits. Grew organic traffic 214% across 4 years, raised application conversion from 1.8% to 4.1% through 60 tests, and cut page load time 58%. The site is the channel every other channel lands on.

Education

B.S. in Marketing with Web Development Minor, Red River Line University 2014 – 2018

Coursework in Digital Marketing, Web Design, Analytics, and Information Architecture.

Certificate in Conversion Rate Optimisation, Northern Plains Line Institute 2021

Also holds Google Analytics 4 and Semrush search optimisation certifications.

Skills

Search Optimisation

Technical search audits, keyword mapping, content optimisation, internal linking, structured data, site migration planning

Conversion Optimisation

A/B and multivariate testing, funnel analysis, landing page design, form optimisation, heatmap and session analysis

Site Performance & Analytics

Page speed optimisation, tag management, analytics implementation, accessibility checks, content management system administration

Tools & Platforms

Google Analytics 4, Google Tag Manager, Semrush, Screaming Frog, Optimizely, Hotjar, WordPress, HTML and CSS

Experience

Web Marketing Specialist 04/2021 – Present

Red River Crown Bank Fargo, ND

Own search optimisation, conversion rate, and analytics for a bank website with 1.2 million annual visits.
Grew organic traffic 214% across 4 years and raised application conversion from 1.8% to 4.1% through 60 tests.
Cut median page load time 58% by leading a template rebuild with the development team.

Web Marketing Coordinator 06/2018 – 03/2021

Northern Plains Line Insurance Fargo, ND

Managed the content and analytics for a site of 400 pages serving 600,000 annual visits.
Led a site migration to a new platform with 0 loss of organic traffic across the cutover.
Raised quote form completion from 34% to 57% by cutting the form from 18 fields to 9.

Web Content Intern 05/2017 – 08/2017

Northern Plains Line Insurance Fargo, ND

Audited 400 pages for broken links, missing metadata, and outdated content, fixing 260 issues.
Rewrote 40 product pages against a keyword map, 22 of which gained first-page rankings within 6 months.
Set up event tracking on 30 key interactions that the site had never measured.

Projects

Application Conversion Programme. Raised application conversion from 1.8% to 4.1% across 60 tests over 4 years, with the largest gains from reducing form steps and moving the rate information above the application button.

Organic Growth. Grew organic traffic 214% by fixing a technical audit of 140 issues, mapping 300 keywords to pages, and building a content plan that answered the questions branch staff heard most.

Zero-Loss Migration. Led a site migration at a previous employer with 0 organic traffic loss by mapping 400 redirects and validating every one before launch, when the norm for migrations is a measurable dip.

Extra-Curricular Activities

Run search optimisation audits without fee for 3 nonprofits a year.
Attend a Fargo digital professionals meetup monthly and presented twice on conversion testing.
Maintain a personal blog on web analytics with about 40 posts written over 5 years.

Leadership

Own the website as a channel and chair a monthly site review with marketing, product, and development leads.
Trained 12 content contributors on search and accessibility standards for every new page.
Built the testing programme and readout template now used across a marketing team of 9.

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