(253) 555-0147 ◇ Tacoma, WA
ludmila.sokolova@example.com ◇ linkedin.com/in/ludmila-sokolova ◇ ludmilasokolova.com
Customer relationship manager with 8 years owning retention and growth for a portfolio of 140 business customers worth $9.6M a year. Raised annual retention from 82% to 94% across 4 years, grew portfolio revenue 31% through expansion rather than new logos, and holds a net promoter score of 62 against a company average of 41. Keeps customers by knowing what they are trying to do.
Coursework in Marketing, Customer Analytics, Business Communication, and Operations Management.
Covers account health scoring, renewal strategy, and executive business review practice.
- Own retention and growth for 140 business customers worth $9.6M a year in recurring revenue.
- Raised annual retention from 82% to 94% across 4 years through health scoring and early intervention.
- Grew portfolio revenue 31% through expansion, and hold a net promoter score of 62 against a company average of 41.
- Managed 90 accounts worth $4.1M a year across 3 service lines.
- Cut churn on the managed base from 21% to 11% across 3 years through quarterly reviews.
- Recovered 14 accounts worth $620,000 that had given formal notice to cancel.
- Handled about 50 customer contacts a day across phone, email, and chat.
- Held a 4.7 of 5 satisfaction score across roughly 3,000 rated interactions.
- Flagged 30 accounts showing cancellation signals, 22 of which were retained by account managers.
Health Scoring Model. Built a scoring model from usage, support volume, and invoice behaviour that flags risk about 90 days before a renewal. Retention moved from 82% to 94% because conversations now happen while there is time to fix something.
Cancellation Recovery. Recovered 14 accounts worth $620,000 after formal notice by treating each as an unresolved problem rather than a negotiation. Most had a specific, fixable complaint that nobody had owned.
Voice of Customer Loop. Turned quarterly review notes into a monthly themed digest for product and operations teams, which led to 6 product changes and a measurable lift in promoter score.
- Serve on the committee of a regional customer success network with about 200 members.
- Volunteer with a small business support charity, advising 4 owners a year on customer retention.
- Mentor 3 support specialists a year moving into account management roles.
- Lead a relationship team of 4 covering 140 accounts and $9.6M in recurring revenue.
- Built the health scoring model now used across a customer base of 600 accounts.
- Trained 12 support and sales staff to recognise and route cancellation signals.

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