(317) 555-0134 ◇ Indianapolis, IN
ivo.karadzic@example.com ◇ linkedin.com/in/ivo-karadzic ◇ ivokaradzic.com
Account executive carrying a $1.4M annual quota into mid-market accounts, finishing at 109% and 121% across 2 years. Closed 38 new customers in 3 years at an average contract value of $64,000 and holds a 27% win rate on qualified opportunities against a team average of 19%. Full cycle from discovery through close, with the win rate that comes from qualifying honestly.
Coursework in Professional Selling, Finance, Marketing Strategy, and Business Analytics.
Covers business case construction, stakeholder mapping, and quantified value propositions.
- Carry a $1.4M annual quota into mid-market accounts, finishing at 109% and 121% across 2 years.
- Closed 38 new customers in 3 years at an average contract value of $64,000.
- Hold a 27% win rate on qualified opportunities against a team average of 19%.
- Managed the full cycle from discovery to close on about 90 opportunities a year.
- Grew average deal size from $28,000 to $41,000 by selling to operations leaders rather than end users.
- Finished at 104% of a $900,000 quota in the first full year in the role.
- Booked 180 qualified meetings in 12 months against a target of 150.
- Sourced $2.1M in pipeline, of which $640,000 closed within the same year.
- Ranked 2nd of 11 development representatives on meetings held across 4 quarters.
Buyer Level Shift. Moved the sales conversation from end users to operations leaders, which took average deal size from $28,000 to $41,000. The product had not changed, but the problem being solved was suddenly worth more.
Qualification Discipline. Started disqualifying opportunities that failed 2 of 4 criteria rather than carrying them for the pipeline number. Win rate reached 27% against a 19% team average and the forecast became reliable.
Business Case Template. Built a costed business case template that customers could take to their own finance teams, which shortened the average approval stage by several weeks across 38 closed deals.
- Mentor 3 sales development representatives a year through a regional sales community.
- Volunteer with a refugee resettlement charity, running about 10 employment sessions a year.
- Play in a recreational football league of 40 players across a 20-week season.
- Run a weekly deal review for a team of 7 account executives on a rotating basis.
- Built the business case template now used across a sales organisation of 20.
- Onboarded 3 account executives, each closing their first deal within 10 weeks.

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